Responsibilities

• Own content marketing for the US market, shaping how businesses discover, understand, and trust the product.
• Define the brand voice across the customer journey, including performance ads, landing pages, organic content, and product messaging.
• Write and maintain website and landing page copy specifically for the US market.
• Write high-performing copy for paid channels including Meta, Google, and LinkedIn.
• Script ad creatives for video platforms such as YouTube and paid social.
• Create and execute organic content strategies across social media platforms.
• Collaborate with creators, customers, and influencers to produce authentic content.
• Improve messaging effectiveness through user research, A/B testing, and performance analysis.
• Contribute to product positioning and go-to-market messaging.

Requirements

• 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.
• Proven background in B2B SaaS or a fast-growing software environment.
• Outstanding English writing skills specifically tuned for a US audience, with native or C2 proficiency.
• Strong grasp of performance marketing principles and conversion-focused copywriting.
• Hands-on experience writing for paid channels (Meta, Google, LinkedIn) and scripting video ad creatives.
• Track record of building and executing organic social content strategies.
• Analytical mindset with experience using A/B testing and performance data to refine content.
• Experience conducting or applying user research to sharpen messaging.
• Comfort contributing to product positioning and GTM strategy.
• Self-directed and effective in a fast-moving, low-structure startup environment.