Marketing & Content Manager

New York City, NY (On-site)

$79K/yr - $83K/yr (Est.)Mid Level5+ years expPart time

Posted 2 days ago

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Job Summary

Own and execute Harlem School of the Arts marketing across digital channels, content creation, and analytics, partnering with the CMO and departments to drive engagement, enrollment, and brand consistency.

Lead content creation and editorial planning in support of campaigns and programs
Coordinate cross-functional marketing efforts and measure impact using GA4 and platform insights

Job Description

Responsibilities

Provide digital marketing support to build engagement and awareness across external channels including email and social media
Support the Chief Marketing Officer in developing marketing materials to promote classes, events, and public programs
Collaborate with artistic staff to identify program marketing opportunities
Conduct surveys to measure customer and community satisfaction and engagement
Monitor, analyze, and provide reports on enrollment, student data, and sales trends
Maintain Constant Contact list structure, VIP segmentation, and email scheduling; list builds to be executed by the Development Associate with sufficient lead time ahead of send
Create documents and contribute to internal and external communications campaigns
Provide general administrative support related for Marketing activities and meetings
Manage additional projects as assigned
Serve as HSA’s primary marketing writer and editor, producing copy for newsletters, web pages, donor communications, and program materials

Requirements

Bachelor’s Degree in Marketing, Communications, English, or an arts-related field
5+ years of experience in marketing, communications, or editorial work, ideally within arts education, nonprofit, or related fields
Excellent writing and editing skills, with a portfolio demonstrating clear, engaging copy for newsletters, web, or donor/fundraising communications
Solid understanding of Social Media content creation, strategy, and analysis
Proficiency across core social media platforms (Instagram, Facebook, TikTok, YouTube, and LinkedIn) and familiarity with social media scheduling/management tools
Familiarity with Google Analytics (GA4) for reading and interpreting website and digital campaign performance data
Experience using Microsoft Office and Google suite of products
Experience with design and content creation software such as Canva, Adobe Photoshop, Illustrator, or InDesign, plus facility with basic video editing tools (e.g., Adobe Premiere Rush, CapCut, or Canva Video) for short-form social and promotional content
Strong verbal communication and cross-departmental collaboration skills
Exceptional attention to detail

Harlem School of the Arts (HSA)

Harlem School of the Arts stands apart among the premier arts institutions in New York City as the sole provider of quality arts education in four different disciplines: Music, Dance, Theatre, Musical Theatre and Visual Arts.HSA enriches the lives of young people and their families in Harlem and the Greater New York City area by providing: unrivaled on-site arts instruction; vital outreach partnerships with New York City schools; quality performances and exhibitions that attract diverse audiences to its dynamic cultural arts facility; and prominent guest artists who actively engage the school’s community in the creative process through workshops and master classes. Through these enriching activities, HSA creates opportunities for both children and adults to fully experience the benefits that the arts can bring to their lives.

Founded in 1964

New York, New York, USA

99 employees (37 in marketing)

hsanyc.org