Marketing Content Creator

Responsibilities

• Content Creation: Develop engaging digital content, including graphics, videos, photography, and promotional materials for marketing campaigns, product launches, and upcoming events.
• Video and Photography: Capture, edit, and produce high-quality photo and video content for social media, advertising, trade shows, and other marketing channels.
• Social Media Management: Create, schedule, publish, and optimize social media content across relevant platforms, including writing effective and engaging caption copy.
• Graphic Design: Create professional digital and print marketing materials for internal and external use, ensuring consistency with company branding.
• Email Marketing: Develop, design, and refine email marketing campaigns and sales communications.
• Marketing Support: Collaborate with Sales and Marketing team members on various projects, campaigns, events, and promotional initiatives.
• Brand Management: Create and update internal and external promotional materials and graphical identities while maintaining consistent brand standards.
• Content Accuracy: Ensure all marketing materials reflect current product specifications, technical information, trademarks, intellectual property requirements, and other approved company information.
• Website Management: Maintain and update the company website to ensure content is accurate, current, and aligned with marketing objectives.
• Event Coordination: Create and schedule digital media and promotional materials to support upcoming events, trade shows, and company initiatives.

Requirements

• Positive attitude, strong work ethic, and exceptional attention to detail.
• At least three years of relevant digital content creation or marketing experience.
• Advanced proficiency in Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, Premiere Pro, and Lightroom, or comparable creative software.
• Strong computer skills, including proficiency in Microsoft Word, Excel, and Microsoft 365.
• Ability to manage multiple projects simultaneously, prioritize deadlines, and coordinate tasks across various stages of completion.
• Excellent written and verbal communication skills, with strong interpersonal and collaboration abilities.
• Basic understanding of patents, trademarks, intellectual property, and brand management.
• Ability to handle confidential and sensitive company information with discretion.
• Willingness to learn company products, technical information, and applicable industry requirements.
• Ability to pass an extensive background check.

Preferred

• Experience with search engine optimization (SEO), website design, and website analytics.
• Previous marketing or content creation experience in the firearms, shooting sports, or outdoor industry.
• Experience developing and executing digital marketing campaigns.
• Experience managing social media platforms and analyzing engagement metrics.
• Previous military, law enforcement, or related experience.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance