Marketing Content & Communications Manager

Responsibilities

• Develop creative concepts and produce advertising assets that support promotional campaigns across digital, print, social, and in club channels.
• Plan, capture, edit, and publish photo and video content for organic social media, including reels, stories, short form video, club features, member stories, and employee content.
• Design and produce marketing materials, including digital ads, flyers, postcards, brochures, signage, posters, email graphics, website and app graphics, presentations, and event collateral.
• Coordinate photography and video shoots, select imagery, perform photo and video editing, and adapt creative assets for different platforms and formats, including Adobe Premiere Pro for video editing.
• Maintain Defined Fitness visual standards and templates to ensure consistent, accurate, high-quality creative across all club locations.
• Create visual assets for paid advertising in partnership with the Digital Marketing Manager
• Prepare production ready files and coordinate print estimates, vendors, installation, and quality control as needed.
• Apply Defined Fitness brand voice, messaging, and visual identity across marketing and communication channels.
• Develop clear promotional language, calls to action, campaign copy, captions, short form text, motivational messaging, announcements, newsletters, and member communications.
• Manage organic social media content calendars, publishing, and engagement across relevant platforms, including Facebook, Instagram, YouTube, and other channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, Media, or a related field preferred; equivalent education and experience may be considered.
• Three to five years of experience in creative marketing, graphic design, content creation, photography, video production, or brand communications, preferably in a multi-location or membership-based organization.
• Proficiency in Adobe Creative Suite, including relevant design tools for professional digital and print production.
• Demonstrated photography skills and proficiency in video editing for social media and other marketing content.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Strong visual communication, writing, editing, organization, and brand stewardship skills.
• Experience managing online reviews and reputation platforms, such as Google Reviews, Yelp, and the Better Business Bureau (BBB).
• Strong project management skills and the ability to coordinate multiple deadlines, events, vendors, and deliverables.
• Demonstrates creativity, initiative, attention to detail, and the ability to manage multiple projects and deadlines with minimal supervision.
• Maintains a positive, professional, and service oriented approach, with a hospitality mindset when engaging with members, employees, community partners, and the public.

Preferred

• Motion Array for creative assets and templates.
• Adobe Premier for video editing.
• Constant Contact for email marketing and newsletters.
• Trainerize for fitness app content and member engagement.
• Monday.com for project and workflow management.
• Medallia MXM for member feedback and experience insights.
• OptiSigns for digital signage and simulcast club content.
• Experience using Sony professional cameras and drones for photo or video production
• ABC GymSales for sales and lead management workflows is a plus.