Director, Marketing & Communications

Responsibilities

• Develop and own an integrated marketing and communications plan tied to business and customer objectives, with an initial focus on current client adoption and healthcare system engagement
• Identify priority audiences, understand their motivations and barriers, and define the desired actions, messages, and channels for each
• Build a consistent narrative and audience-specific value propositions showing how WellHive improves scheduling and access for patients, schedulers, operations, and providers
• Coordinate communications for national rollout, major releases, and workflow changes, aligned to deployment milestones and the actions stakeholders need to take
• Partner with Customer Success to develop ongoing campaigns that reinforce platform use, introduce new capabilities, and support site-level interventions
• Equip Network Growth, Commercial Sales, and Partnerships teams with provider value propositions, outreach campaigns, presentations, case studies, and market-specific messaging
• Translate validated data, customer feedback, and field experiences into executive narratives, stakeholder updates, and customer-facing materials
• Partner with Data & Insights to define campaign measurement, evaluate effectiveness, and refresh tactics based on results
• Manage the communications calendar, content standards, review and approval process, and design, content, and campaign production resources
• Assess current audiences, materials, and channels, and recommend the staffing, production support, and budget the function needs to scale

Requirements

• 7+ years in marketing, strategic communications, or product marketing for complex technology, healthcare, or enterprise services, including experience leading the function
• Track record of driving adoption of a product or process across multiple stakeholder groups
• Demonstrated campaign execution, from audience strategy through content production and measurement
• Excellent writing and executive communication skills, with the ability to produce high-quality work directly
• Comfort interpreting data and research and translating it into credible, evidence-based messaging
• Ability to work across executives and operational leaders in complex, multi-stakeholder environments

Preferred

• Experience with the Department of Veterans Affairs, VA Community Care, or other federal government or healthcare programs
• Experience working with large health systems or in healthcare scheduling and access Background in B2B provider, partner, or sales enablement marketing
• Experience building a marketing or communications function and managing a mix of staff and contracted resources