Managing Director, Marketing & Communications

Responsibilities

• Ensures the development and implementation of a research driven, evidence-based brand strategy that supports and leverages core operations
• Leads the development and collaboration of brand promises/positioning and hierarchy of strategic messaging to support brand strategy and brand story
• Identifies, directs, and manages marketing, advertising and communications strategy aligned with CFP Board and CFP® certification brand
• Manages, refines, and cultivates CFP Board brand through continuous monitoring and research related to stakeholder perceptions, trends, and advances in financial services
• Ensures all messages emanating from CFP Board are accurate, consistent, and present a coherent image of the organization
• Regularly monitors business and competitive landscape to strengthen brand position within and beyond the profession of financial advice and financial planning
• Ensures consistent and metric driven delivery of tactical marketing plans to achieve organizational goals.
• Leads development of all creative and content, in partnership with in-house staff and multiple partners
• Leads ongoing evaluation and reporting of the efficacy of marketing campaigns and the performance of staff and external business partners
• Provides ongoing guidance and direction for CRM strategies including segmentation, competitive analysis/market intelligence, prospecting, lead generation, retention

Requirements

• Bachelor’s degree in marketing, communications or related disciplines; advanced degree preferred, background in financial services desired.
• Minimum 15 years’ progressive experience in marketing, public relations and /or communications, including significant leadership experience
• Demonstrated experience and leadership in developing and implementing comprehensive brand strategy for communications, media relations, marketing, and websites
• Proven ability to manage, inspire and grow diverse teams while fostering a collaborative culture
• Deep skills in marketing campaign development, execution and leveraging data and analytics to improve results and increase ROI
• Successful track record in developing and implementing an effective communications strategy, including media relations, crisis communications, social media, and digital strategy
• Exemplary verbal, presentation, and written communication skills, including the ability to communicate with precision and effectiveness across all levels and functions
• Excellent implementation skills including the ability to set and achieve goals, prioritize, and manage multiple initiatives simultaneously
• Relationship builder with the flexibility and finesse to ‘manage by influence’
• Self-starter, able to work independently and entrepreneurially; enjoys creating and implementing new initiatives