Director of Marketing and Communications

Responsibilities

• Develop, implement, and regularly update a strategic communications and marketing plan to maximize awareness of, and audience growth for the VWMF, its mission, and its programs.
• Plan and ensure effectiveness of advertising, email and direct marketing, and overall consistency of branding and messaging.
• Work with the VWMF President to determine best uses for marketing and advertising budgets.
• Lead marketing and outreach efforts for the annual Salute to Service Reunion Celebration program to drive awareness, engagement, and participant registrations. Manage advertising and media relations firms to ensure strategic statewide outreach and coverage.
• Serve as the main point of contact for tourism initiatives and outreach through the Virginia Tourism Corporation and Richmond Regional Tourism. Represent the Foundation at tourism and marketing networking and outreach events and meetings.
• Manage the Veteran Patient letter writing campaign, leveraging media coverage and engaging new volunteer partners.
• With the Engagement and Outreach Manager, staff the Partnership Committee and the Marketing Committee.
• Regularly attend state staff meetings.
• Develop, implement, and regularly update media relations goals and strategies.
• Coordinate with the Director of Development to ensure all donors and prospects receive cohesive and timely digital communications.

Requirements

• Exceptional oral and written communications skills.
• An effective, tactful, and professional communicator with internal and external teams, the media, and the public.
• Works well under pressure and adapts to changing situations and priorities.
• Ability to develop, implement, and evaluate short- and long-range marketing plans and marketing research intended to increase attendance, name recognition, and revenue.
• Ability to deliver and measure impact of marketing and communications efforts; using data to improve decisions.
• Experience managing the production of marketing/promotional materials.
• Experience with graphic design and managing third party vendors.
• Experience overseeing and evaluating digital marketing, online and mobile advertising, and social media initiatives including website tracking and metrics, social media; PR and advertising, email marketing and communications, CRM database, SEO, mobile engagement platforms, and email acquisition strategies.
• Exemplary work ethic with a commitment to building donor confidence through discretion, professionalism, and transparency.
• A belief in the mission and vision of the VWMF.

Benefits

• The Virginia War Memorial Foundation is proud to offer an excellent benefits package to eligible employees, including paid leave, paid holidays, life insurance, medical benefits, 401k match, and a staff Memorial Store discount.