Marketing Consultant I

Responsibilities

• Develops and brings to life ideas for creative marketing campaigns.
• Assists in marketing activities by demonstrating expertise in various areas, e.g., content development and optimization, advertising, and event planning.
• Collaborates with marketing and other Marketing and Communications team members to coordinate brand awareness and marketing efforts.
• Plans and executes initiatives to reach the target audience through appropriate channels.
• Assists in analyzing marketing data – e.g., campaign results, conversion rates, and traffic – to help shape future marketing strategies.
• Responsible for execution of tactics within marketing plans as assigned.
• Manages marketing campaigns from concept through completion, including measuring and reporting results.
• Assists in researching market trends, customer behavior, and competitor activity to inform growth opportunities for new or current product or service offerings.
• Engages in other duties as needed that support Alliant Energy’s Values and helps deliver on our Purpose to serve customers and build stronger communities.

Requirements

• 3 years in related technical and/or professional experience.
• Bachelor's Degree Communications, Marketing, Journalism or related area Preferred
• Knowledge, Skills, and Abilities
• Demonstrated effective interpersonal, verbal and written communication skills.
• Demonstrated ability to use computer software programs (e.g., email, word processing, spreadsheet and project management).
• Demonstrated experience working in a collaborative, cross functional team capacity to bring marketing ideas from concept to execution.
• Demonstrable experience in marketing data analytics and tools
• Thorough understanding of marketing concepts, principles and tactics (including traditional and digital marketing such as SEO/social media etc.)
• Exceptional communication and writing skills
• Self-starter who is able and willing to accept responsibility and perform with minimal supervision

Benefits

• Safety, volunteer opportunities and provide competitive pay, comprehensive health and retirement benefits, tuition reimbursement and paid time off.