Marketing & Communications Strategist

Montgomery County, MD (On-site)

$96K/yr – $169K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own enterprise-level communications programs from strategy and media relations to content creation and executive storytelling, across enterprise initiatives and community impact.

  • Lead media relations and outreach to elevate United Bank's brand and priorities.
  • Develop messaging and collaborate with leaders to align on strategic communications goals.

Job Description

Responsibilities

  • Develop and execute communications plans that support enterprise initiatives, business priorities, community engagement efforts, and organizational milestones.
  • Build strong relationships with market leaders, business line partners, and key stakeholders to proactively identify and elevate stories that highlight United Bank's expertise, community impact, and business priorities across its footprint.
  • Create and manage content across internal and external channels, ensuring consistency in messaging, tone, and brand voice.
  • Support thought leadership, award submissions, speaking opportunities, and other strategic communications initiatives that elevate United Bank's brand and expertise.
  • Build and maintain relationships with local, regional, business, and trade media to generate meaningful earned media opportunities.
  • Identify, develop, and pitch compelling stories that showcase United Bank's business priorities, community impact, and market expertise.
  • Draft and distribute press releases, media statements, and other media materials supporting key corporate, business, and community initiatives.
  • Manage media inquiries, interview opportunities, and spokesperson preparation, ensuring clear, consistent, and timely communications.
  • Monitor media coverage, industry trends, and emerging issues, providing recommendations to support proactive communications and reputation management.
  • Coordinate communication activities related to key announcements, events, community initiatives, media opportunities, and enterprise projects.

Requirements

  • Bachelor’s degree required, preferably in related area
  • Minimum of five (5) years communications/public relations experience required
  • Proficiency with Microsoft Office products required
  • Excellent verbal and written communications skills required

Preferred

  • Previous experience in a banking or financial industry preferred
  • Experience with Adobe suite and SharePoint preferred
  • Excellent verbal and written communication skills in Spanish or additional language a plus
United Bank logo

United Bank

4.0 Glassdoor

United Bank is the community bank for the markets we serve. We offer local decision-making and the personalized service our customers have come to expect since 1839, with the insights, technologies, products, and services of a large bank – and a deep commitment to the communities in which we operate. We are committed to developing long-term personal relationships with every customer. Our flexible, local decision-making approach enables our team to create customized solutions to help United customers grow and thrive. With more than 220 locations and over 2,500 employees across the Mid-Atlantic and Southeast, our experienced leadership, consistent performance, and focus on relationships make United the bank of choice for our customers, investors, team members, and communities.We are committed to serving our communities with safe, sound, and secure practices – backed by strong earnings, sound asset quality, and strong capital – that have allowed us to weather any storm for 186 years. Because of this, our employees, customers, shareholders, and communities can rely on us to be their banking partner for decades to come.Member FDIC. Equal Housing Lender. Equal Opportunity Employer. United Bank NMLS ID 522399 (www.nmlsconsumeraccess.org). ADVERTISING NOTICE - NOT A COMMITMENT TO LEND – SUBJECT TO PROGRAM AVAILABILITY. This is not a commitment lend. All loan applications are subject to credit and property approval. Annual Percentage Rate (APR), programs, rates, fees, closing costs, terms and conditions are subject to change without notice and may vary depending upon credit history and transaction specifics. Other closing costs may be necessary. Flood and/or property hazard insurance may be required. To be eligible, buyer must meet minimum down payment, underwriting, and program guidelines.Before participating on our channels, please review our Social Media Community Guidelines: https://www.bankwithunited.com/social-media-community-guidelines

Vienna, Virginia, USA
2.5K employees (22 in marketing)
0% recommend to a friend

Salaries

Posted range

$96K/yr – $169K/yr

Taken straight from the job posting.

Marketing Communications median pay in the United States

$86K/yr

Most pay falls between $68K and $117K. Based on 912 salaries.

See all United Bank salaries

Marketing Team

Marketing Team Size
19 (1% of company)
Median Career Experience
19 years
Median Tenure
20.8 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
522K
Monthly Google Ads Budget
$367.5K
Traffic Source Mix
Search
19.3%
Direct
72.1%
Referral
6.2%
Social
0.2%
Paid
2%

Headcount Trend

Current headcount: ~2.5K
United Bank logo

Marketing & Communications Strategist

United Bank · Montgomery County, MD · On-site