Marketing Communications Specialist

Responsibilities

• Content creation: Develop targeted and engaging content for various channels, including but not limited to social media, website, email campaigns, collateral, and events, that align with business objectives.
• Campaign management: Plan, execute, and optimize marketing campaigns across different channels, including but not limited to advertising, public relations, web, event, email marketing, and social media initiatives.
• Social media management: Create and schedule social media posts, engage with followers, and monitor social media analytics to optimize Brand presence.
• Market analysis: Research market trends, competitor activity, and target audience demographics to inform marketing strategies.
• Brand consistency: Ensure all marketing materials and communications delivered on all channels align with established Brand guidelines.
• Collaboration: Collaborate with internal and external stakeholders to plan and execute marketing initiatives.
• Reporting and analysis: Track campaign performance using analytics tools and provide insights to inform future marketing communications decisions.
• Other responsibilities or duties may be assigned.

Requirements

• Excellent verbal and written communication skills with attention to detail.
• Strong understanding of marketing communications principles, strategies, and tactics.
• Time management skills and ability to take initiative, organize, plan, and execute tasks in a fast-paced environment with minimal supervision.
• Proficiency in Microsoft Office (Outlook, Word, PowerPoint, and Excel), and digital marketing tools and platforms (e.g., Wordpress CMS, Adobe Creative Suite), and excellent Internet research skills
• Analytical skills to interpret data and measure campaign effectiveness
• Creative thinking and willingness to contribute and execute new ideas.
• Attention to detail with a critical eye for aesthetics.
• 3+ years of relevant experience in Marketing Communications, preferably in a B2B environment.
• Bachelor’s Degree in Marketing, Communications, or related field; equivalent work experience in lieu of degree.
• Experience with graphic design (designing for print and digital), Canva, Photoshop, and WordPress or other CMS.

Benefits

• Monday–Friday schedule ( no weekends! )
• Paid Holidays + PTO + Paid Volunteer Time
• 401(k) with a company-match -- 100% vested from initial contribution!
• Medical, Dental, Vision, Pet Insurance & more
• Experience our great company culture with a focus on wellness !
• Company-paid Life Insurance .