Marketing Communications Specialist

Dubuque, IA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own brand messaging and multi-channel marketing communications for Higher Education, driving content, campaigns, and analytics to support adoption, conferences, and author programs.

  • Brand & Content Ownership: craft consistent messaging across channels and ensure tone aligns with HE brand
  • Campaign Leadership: plan and execute digital, email, and print campaigns for national/regional titles and conferences
  • Performance & Insights: monitor results, optimize strategies, and conduct market research to inform acquisitions and sales

Job Description

Responsibilities

  • Kendall Hunt Publishing Higher Education department is looking for an enthusiastic Marketing Communications Specialist to join our marketing department and provide creative ideas and assistance to help achieve our goals.
  • The Marketing Communications Specialist will be responsible for developing and executing effective communication strategies to promote the brand, products, and services of the organization.
  • This role involves creating compelling content, managing campaigns, and ensuring consistent messaging across various channels.
  • Works with the marketing team to conceptualize marketing materials for all disciplines within HE
  • Assists in the coordination and execution of adoption campaigns for Higher Education's national and regional titles
  • Assists in the creation and execution of marketing strategy for assigned conferences and conventions
  • Develops and executes marketing campaigns (digital, e-mail, print) for key authors to support sales efforts
  • Ensure all communication materials adhere to brand guidelines and maintain a consistent tone and voice
  • Ensure authors' needs and questions are addressed promptly
  • Monitor campaign performance and optimize strategies based on analytics

Requirements

  • Available to work out of our Dubuque, Iowa home office - this is not a remote position
  • proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly
  • proficient and applied knowledge of Internet software; Spreadsheet software; Word Processing software. Familiarity with both PC and Macintosh environments as well as knowledge with Canva, and Adobe Creative Suite
  • Strong communication skills, both written and verbal

Preferred

  • Someone who can develop world-class, innovative, and creative marketing ideas/campaigns, implement those ideas, produce and measure results.
  • Someone who is proficient in using various technologies (computers, tablets, cell phones, social media apps) with the ability to learn new software quickly
  • Should have proficient and applied knowledge of Internet software; Spreadsheet software; Word Processing software. Familiarity with both PC and Macintosh environments as well as knowledge with Canva, and Adobe Creative Suite
  • Someone who can identify new opportunities for growth and engagement
  • Someone who has strong communication skills, both written and verbal, are a must
  • Someone who has a Positive and have a "can do" attitude towards their work, and their outlook on life
  • Available to work out of our Dubuque, Iowa home office - this is not a remote position

Benefits

  • Job Stability. Kendall Hunt and their family of companies have been around for more than 75 years
  • Career Growth. Gain some great experience to promote to higher roles - many of our leadership and upper management staff worked their way up in our family of companies
  • Affordable medical, dental, and vision insurance with company paid life insurance, short-term and long-term disability
  • Generous company match on 401(k) plan, as well as profit sharing
  • 15 days PTO at hire, plus paid holidays
  • Scholarship and tuition reimbursement
Kendall Hunt Publishing Company logo

Kendall Hunt Publishing Company

Since 1944, Kendall Hunt has been a privately owned and operated educational publishing company. With over 10,000 print and digital titles available today, Kendall Hunt is best known for providing educators with quality content solutions for the classroom. A rare combination of stability and innovation has made Kendall Hunt a leader in the preK-12 and Higher Education publishing industry. For more information, visit www.kendallhunt.com.

Founded in 1944
USA
326 employees (169 in marketing)

Traffic Signals

Monthly Visitors
711.4K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
32.6%
Direct
53.2%
Referral
13.5%
Social
0.3%
Paid
0.3%

Headcount Trend

Current headcount: ~326

Marketing Team

Marketing Team Size
161 (49% of company)
Median Career Experience
14 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
2