Marketing Communications Specialist III

Responsibilities

• Develop, write and edit content for websites, blogs, email campaigns, newsletters, social media, customer case studies, sales tools, presentations, articles, white papers and promotional materials.
• Interview subject matter experts across Product Management, Engineering, Sales, Operations and Training to develop technically accurate , customer-focused content.
• Create customer success stories and case studies that demonstrate the value of Heatcraft solutions.
• Develop thought leadership and public relations content, including articles, executive bylines, white papers, news releases, media pitches, award submissions and contributed articles.
• Partner with external PR agencies and internal stakeholders to identify media, industry publication and speaking opportunities.
• Identify content opportunities aligned with business goals, product priorities, customer needs and industry trends.
• Maintain editorial calendars and manage content through planning, development, review, approval, publication and ongoing maintenance.
• Collaborate with graphic designers, agencies and other marketing resources to produce engaging content that reflects Heatcraft’s brand standards.
• Use audience insights and performance data to evaluate content and recommend improvements.
• Partner with Digital Marketing and Marketing Communications team members to distribute content through web, email, social media and other channels.

Requirements

• Bachelor’s degree in marketing, communications, journalism, public relations or a related field preferred, or an equivalent combination of education and experience.
• At least five years of experience in content marketing, marketing communications, journalism, public relations or a related field.
• Exceptional writing, editing and proofreading skills, with the ability to communicate effectively with technical and nontechnical audiences.
• Proven ability to translate complex technical or business information into clear, compelling, customer-focused content.
• Experience developing content across multiple formats and channels, including articles, case studies, newsletters, sales tools and digital content.
• Experience developing thought leadership, news releases, executive bylines or industry-focused communications.
• Strong interviewing and research skills, with the ability to uncover and develop compelling stories.
• Experience supporting public relations programs, media outreach, trade publications or agency relationships.
• Strong project management skills, with the ability to coordinate multiple stakeholders, deadlines and review cycles.
• Sound editorial judgment and exceptional attention to detail.

Benefits

• Benefits : Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.