Assistant Director of Marketing and Communications

Responsibilities

• Develops an annual marketing plan and strategic editorial calendar. Thinks strategically to incorporate social and organic content, events, SEO , and lead nurturing into marketing plans.
• Plans and creates effective communication programs across various internal and external media channels.
• Works with GSE Marketing Vendors and Fordham Enrollment Support to enhance and optimize lead generation efforts to increase enrollment.
• Writes, edits, and curates content for the GSE Newsletter, Alumni Newsletter social media sites, and press releases. Deliverables include news writing, student and faculty profiles, feature stories, press releases, events, technology/research stories, campus life features.
• Produces and governs all GSE content channels simultaneously: the monthly student newsletter (Acoustic/ FMP ), the GSE blog, and the semi-annual alumni newsletter (Mailchimp via UMC ), each with distinct audiences, approval chains, and production cadences.
• Works with the Admissions Office on marketing and communications campaigns: designs Slate email templates, writes and edits copy, and utilizes split testing to maximize effectiveness.
• Creates “campaign landing” pages for various GSE initiatives to measure the effectiveness of various digital marketing campaigns.
• Oversees GSE web content governance in TerminalFour (T4), ensuring ADA /Section 504 accessibility compliance and managing a continuous intake of web update requests from faculty, staff, and program administrators.
• Manages special projects related to the GSE website as they arise.
• Performs quality assurance that all web properties run correctly, including links, URLs, and landing pages on a regular basis.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, English, Digital Media, Business, or a closely related field.
• Minimum of 2 years of professional experience in marketing, communications, public relations, digital marketing, enrollment marketing, or a related field.
• Equivalent combination of education and relevant professional experience may be considered.
• Demonstrated knowledge of marketing, communications, digital media, public relations, website management, and content strategy.
• Experience developing and executing integrated marketing and communications plans, including digital, social media, email, web, and/or print campaigns.
• Experience producing and editing content for diverse audiences across multiple communication channels, including newsletters, websites, blogs, social media, video, and/or media relations efforts.
• Exceptional written, editorial, and verbal communication skills, including the ability to develop compelling content for a variety of audiences and platforms.
• Proficient experience with managing websites and content management systems (including web design, accessibility compliance, and content strategy), email marketing platforms, social media management tools, and/or analytics platforms.
• Knowledge of digital marketing principles, including email marketing, social media strategy, SEO , web analytics, and/or lead nurturing.
• Strong analytical, organizational, project management, and interpersonal skills.

Preferred

• Master’s degree in Marketing, Communications, or a related field.
• Knowledge of higher education marketing and graduate enrollment management practices.
• Experience in higher education, graduate enrollment marketing, or a mission-driven organization.

Benefits

• medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.