Director – Marketing Communications

Responsibilities

• Lead the Marketing Communications team, setting strategy, priorities, and performance expectations aligned with commercial and organizational goals. Develop talent, support succession and workforce planning, provide ongoing feedback, and conduct performance evaluations.
• Promote a culture of respect, collaboration, and belonging across the team and broader organization.
• Partner with Commercial Marketing and Sales to translate product and service positioning into clear narratives, content, channel strategies, customer education, non-personal promotion, and sales enablement programs that build awareness, generate demand, and support customer engagement, adoption, and commercial goals.
• Collaborate with Commercial Marketing and Sales to develop campaigns and CRM/MarTech strategies that generate, nurture, qualify, and convert leads. Establish shared lead qualification criteria and handoff processes that support timely sales follow-up and visibility into conversion.
• Oversee marketing communications planning and execution for events and conferences, including brand presence, content, vendor coordination, and pre- and post-event campaigns, in partnership with Commercial Marketing and Sales.
• Support the corporate press release and public relations calendar by partnering with senior leaders and internal subject matter experts to develop accurate, compelling content.
• Support media outreach by maintaining relevant contacts and relationships, pitching product, service, clinical, and company milestones, and using media database tools for targeted outreach.
• Oversee the marketing MarTech stack and digital marketing operations, coordinating platform requirements, vendor management, integrations, data quality, and reporting with internal partners to support reliable campaign execution and measurement.
• Optimize the promotional channel mix—including social media, print and digital media, email, and website—to reach target customer segments. Use testing and performance data to improve engagement and results.
• Develop the Marketing Communications budget and plan internal and external resources through the annual strategic planning process. Manage spend and resource allocation throughout the year in line with commercial priorities and program performance.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 10+ years of experience in product marketing communications, commercial marketing, or a related field within life sciences, MedTech, medical devices, or diagnostics required.
• Exceptional writing and communication skills
• Proven leadership, decision-making, and time-management skills
• Experience in digital, video, and print marketing, including LLM ‘AEO coding’, content marketing, and social media marketing
• Proven ability to plan, manage, and provide ROI analysis for marketing communications budgets, with corporate sponsorship support as needed.
• Discretion and composure required to thrive under pressure, and in working with Executives on sensitive projects
• Experience successfully sourcing and managing external marketing communications and events vendors and leading internal staff.
• Eye for innovation, market trends and/or competitive comparisons, and willingness to take the initiative in problem-solving or new recommendations, cross-departmentally
• Competency in Microsoft Office (SharePoint, Teams, Word, Excel, PowerPoint), LLM/AEO website “code” experience, Notified/Intrado or other Media database/press release wire service platform, Veeva or other Regulatory platform for Marcomms Materials Reviews (PromoMats)

Benefits

• Annual Base Salary Range $150,000 - $170,000
• Discretionary Bonus opportunity
• Comprehensive health coverage: Medical, Dental, and Vision
• Insurance: Short/Long Term Disability and Life Insurance
• Financial benefits: 401(k), Flex Spending Account
• 120 hours of annual vacation
• 72 hours of paid sick time off
• 11 paid holidays + 3 floating holidays
• Employee Assistance Program
• Voluntary Benefits