Responsibilities

• The Marketing and Communications Specialist II will play an important role on the Marketing and Admission Support Team within Teaching and Technology, helping bring digital campaigns to life that grow awareness, generate leads, and support enrollment goals.
• This role is a great fit for a creative, data-driven marketer who enjoys working across platforms such as GA4, Google Ads, Meta, LinkedIn, Salesforce, and marketing automation tools.
• The specialist will help turn campaign performance into meaningful insights while collaborating with marketing, recruitment, leadership, and campus partners to strengthen results across programs.
• Reporting to the Marketing Manager in the Marketing and Admissions Support Team within the Office of Teaching and Technology, the Marketing and Communications Specialist II is responsible for creating and executing effective digital marketing strategies, assisting with campaign development, analyzing each campaign’s effectiveness, and developing lead generation programs to grow department.
• The specialist will work closely with marketing, recruitment, leadership and partners to link digital efforts to business insights and success and contribute to the data-driven, performance-based culture and analytics-based marketing of our office and relationships.
• Serve as the owner of digital analytics (Google Analytics 4) and paid media platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager) to ensure data is properly captured, tagged, reported, analyzed, and translated into actionable recommendations that achieve desired outcomes.
• Work closely with marketing, recruitment, leadership, and partners to link digital efforts to business insights by enforcing UTM governance, aligning conversion tracking across GA4/Google Ads/Meta/LinkedIn, and integrating offline conversions from Salesforce for closed‑loop attribution.
• Lead and assist with digital advertising strategy and placement across Google, Meta, and LinkedIn, incorporating digital analytics, A/B testing and platform experiments, new methodologies, and best practices to drive lead generation and department growth.
• Manage and optimize campaigns and recruitment‑cycle budgets within Google Ads, Meta Business Manager, and LinkedIn Campaign Manager, providing pacing and allocation recommendations informed by analytics.
• Monitor social, economic, and political trends and platform changes to enhance the organization’s image and goals.

Requirements

• Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience.

Preferred

• Experience with search engine optimization and search engine marketing in order to create attention-getting online campaigns
• Proficient with online marketing tools, such as Google AdWords, Bing Ads, Google Analytics, Sitecore, etc.
• Proficient with social media marketing, such as Facebook, LinkedIn and Twitter
• Demonstrated ability to manage multiple projects and meet respective deadlines
• Excellent communication skills, both verbal and written, with the ability to present complex ideas and influence leadership
• Experience with Salesforce, Pardot, Marketing Cloud and/or Einstein a plus
• Demonstrated experience with reporting tools
• Experience developing creative digital content for advertising purposes using Canva or Adobe suite
• Basic knowledge of website design and HTML