Regional Lead, Marketing & Communications

USA (Hybrid)

$118K/yr – $147K/yrSenior LevelFull time

Posted 3 hrs ago

Job Summary

Own and drive regional marketing and communications activation aligned to growth targets, partnering with Regional Directors and Country Heads to shape priorities and translate strategy into campaigns, events, and stakeholder engagement.

  • Lead regional planning and execution of acquisition and retention campaigns
  • Coordinate content, collateral, and messaging with regional and global teams
  • Partner with senior stakeholders to influence regional priorities and global marketing planning

Job Description

Responsibilities

  • The Regional Lead for Marketing & Communications is accountable for developing and delivering market activation strategies and plans in support of regional growth objectives.
  • They act as a trusted business partner to Regional Directors, Sub-Regional Heads, Country Heads, and other senior stakeholders, serving as the senior marketing and communications representative for the Region influencing regional priorities and contributing to global marketing and communications planning.
  • The scope of the role encompasses oversight of regional marketing and communications planning and execution of effective acquisition and retention campaigns, stakeholder engagement initiatives, events, and communications activities, working in close collaboration with regional and global teams.
  • They must ensure marketing and communications initiatives, content and collateral are aligned with organisational
International Baccalaureate logo

International Baccalaureate

The International Baccalaureate® (IB) is a non-profit educational foundation, motivated by its mission, focused on the student.Our four programmes for students aged 3 to 19 help develop the intellectual, personal, emotional and social skills to live, learn and work in a rapidly globalizing world.Founded in 1968, we currently work with over 5400 schools in 158 countries to develop and offer four challenging programmes to over a million students aged 3 to 19.Office Locations: Geneva | Washington, DC | The Hague | Singapore | CardiffIB Foundation OfficeRue du Pré-de-la-Bichette 1 1202 GenèveSwitzerlandIB Global Centre, Washington DC3950 Wisconsin Avenue, NWWashington, DC 20016USAIB Africa/Europe/Middle East Global CentreBurgemeester Patijnlaan 192585 BEThe HagueThe NetherlandsIB Asia-Pacific Global Centre600 North Bridge Road#21-01 Parkview SquareSingapore, 188778SingaporeIB Global Centre CardiffPeterson HouseMalthouse AvenueCardiff, Wales CF23 8GLUnited Kingdom

Founded in 1968
Geneva, Geneva, CHE
9.4K employees (1,500 in marketing)

Salaries

Posted range

$118K/yr – $147K/yr

Taken straight from the job posting.

See all International Baccalaureate salaries

Marketing Team

Marketing Team Size
561 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.8M
Traffic Source Mix
Search
59.1%
Direct
33.3%
Referral
6.2%
Social
0.8%
Paid
0.4%

Headcount Trend

Current headcount: ~9.4K

Recent News

International Baccalaureate logo

Regional Lead, Marketing & Communications

International Baccalaureate · USA · Hybrid