Responsibilities

• Leads the development, implementation, and evaluation of integrated marketing and communications strategies that advance College-wide and department-specific priorities, reputation, recruitment, engagement, advancement, and lead-generation objectives.
• Directs and contributes to the research, writing, editing, design, production, and distribution of print and digital content for the College and its departments, including publications, websites, social media, email, marketing materials, reports, photographs, videos, advertisements, news releases, and other communications.
• Develops and maintains relationships with members of the media and oversees media relations activities, including responding to inquiries and preparing news releases, story pitches, interview materials, photographs, videos, and related materials.
• Partners with college and department leadership, faculty, staff, development, academic affairs, and University public relations and marketing teams to identify communications needs, establish priorities, develop coordinated messaging, and execute programs and campaigns.
• Manages the assigned marketing and communications budget and exercises delegated authority for external agencies, retainers, photography and video services, advertising expenditures, and other vendors in accordance with University procurement, contracting, and fiscal policies.
• Ensures that college- and department-level communications and marketing materials are compelling, accurate, timely, accessible, audience-appropriate, and consistent with university and college messaging and brand standards.
• Identifies, researches, and develops stories that promote college and department programs, research, faculty, students, alumni, partnerships, events, accomplishments, strategic initiatives, and community impact to internal and external audiences.
• Establishes performance measures; monitors communication channels, campaign performance, audience engagement, and media coverage; and adjusts college- and department-level strategies and tactics based on results and organizational priorities. Tracks and targets year-over-year growth in earned media placements featuring College research and engagement with donor-facing research communications.
• Directs communications for significant public events, announcements, initiatives, and special projects for the college and its departments, including establishing project scope, priorities, timelines, workflows, quality standards, deliverables, and resource requirements and coordinating staff, campus partners, vendors, and other contributors.
• Advises college and department leaders on communications strategy, brand positioning, emerging issues, and reputational considerations and recommends appropriate communications strategies and responses.

Requirements

• EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
• Department may hire employee at one of the following job levels:
• Manager, Marketing Communications Management: Requires a bachelor's (or equivalency) + 6 years or a master's (or equivalency) + 4 years of directly related work experience.
• Senior Manager, Marketing Communications Management: Requires a bachelor's (or equivalency) + 8 years or a master's (or equivalency) + 6 years of directly related work experience.

Preferred

• Expertise with local media markets and knowledge of statewide, regional, and national media preferred.
• Experience in science, technology, engineering, or higher education research communications, including translating complex faculty research for lay, media, and donor audiences, is strongly preferred.

Benefits

• Learn more about the great benefits of working for University of Utah: benefits.utah.edu