Responsibilities

• Develops tactical marketing communication plans for the Fire Service Market based on strategy provided by the Regional Marketing Communications Manager and Segment Teams. Ensures campaigns promote brand and message consistency. The main function of the role is to create successful, tactical marketing campaigns tied to overall NA sales and marketing initiatives, owning their implementation from ideation to execution. This includes writing tactical campaign plans, developing associated creative concepts and assets, as well as execution oversight. Also includes:
• Planning and executing digital content for website properties and blog, including images and copy
• Managing photo and video shoots tied to marketing campaigns
• Ensuring appropriate execution for lead nurturing activities tied to campaigns, trade shows, and events
• Planning and creating content for email campaigns, including newsletter content
• Acting as main contact for marketing agencies, including managing their workload
• Analyzing and presenting comprehensive campaign reports
• Oversees tactical execution of marketing plans done by internal teams and vendor partners including interactive, online advertising, social media, and media relations initiatives, assuring message and brand consistency.
• Plans and executes blog content, including determining article topics, writing articles and/or managing freelance writers, as well as email and social campaigns promoting blog content.
• Develops strategy for regional and national advertising campaigns in US & Canada. Ensures media buys strategically support marketing and sales initiatives. Oversees execution of plan, including advertising placement, content development partnerships, etc.

Requirements

• Undergraduate BA/BS Degree
• 5 years’ experience in a marketing role
• Past marketing strategy & goal development
• A thorough understanding of both existing and emerging marketing channels
• Ability to deliver consistent messaging across various channels
• Capable of leveraging AI tools to develop, personalize, and optimize marketing content, campaigns, and insights for improved engagement and performance
• Strong problem-solving and critical thinking skills
• Strong Project Management skills
• Strong Verbal and Written Communication Skills
• Strong Organizational and Problem-Solving Skills

Preferred

• Advertising or interactive agency experience
• Experience with online strategies & emerging digital technologies
• Business, Journalism, Communications, or Marketing concentration