Director of Marketing & Communications

Cheektowaga, NY (Hybrid)

$62K/yr – $65K/yrDirector/Executive5+ years expFull time

Posted 6 hrs ago

Job Summary

Own and lead the planning, execution, and optimization of multi-channel marketing campaigns and brand initiatives to drive membership, program participation, and donor engagement in Western New York; coordinate budgets, vendors, and events while collaborating across teams and partners.

Leads strategy and campaigns across brand, digital, print, and community engagement.
Manages budgets, external partners, and cross-functional stakeholders to deliver mission-driven marketing.

Job Description

Responsibilities

Marketing Strategy & Campaign Execution
Brand, Digital & Print
Advertising & Media
Budget & Administrative Oversight
Community Engagement & Events

Requirements

Bachelor’s degree in Marketing, Communications, or related field.
5+ years of experience in strategic marketing, with leadership experience.
Proven success in campaign planning, media buying, digital marketing, and storytelling.
Experience managing external agencies, freelance creatives, and internal stakeholders.
Strong project management skills with attention to detail and deadlines.
Proficiency in digital tools (email platforms, social scheduling, analytics) and platforms like Google Ads, Meta Business Manager, and Canva or Adobe Suite; graphic design experience.
Understanding of Girl Scouts or similar mission-based organizations is a plus.
Willingness to work occasional evenings/weekends for events and travel across the region.

Benefits

A mission-driven culture that values diversity, equity, inclusion, and belonging.
Flexible hybrid work arrangements.
Competitive salary and benefits.
Opportunity to help shape the future for Girl Scouts across Western New York.