Responsibilities

• Design and develop marketing campaigns (content, execution, delivery) to support sales goals and event marketing using all marketing methodologies: email, web SEO, social media, and print, ensuring all campaign materials are presented timely and accurately
• Collaborate with sales and marketing teams to develop customer-centric and coordinated messages to grow opportunities, promote customer acquisition, influence external audiences, build brand awareness, elevate visibility within industry markets, and enhance sales enablement
• Deploy targeted communications to customers using marketing automation platforms to launch and track results
• Work with supplier teams to leverage applicable supplier content and ensure all supplier usage/brand guidelines are being followed
• Increase brand recognition through communication of the corporate value proposition(s) via email, web, print, and other channels
• Write and design compelling and consistent brand messages for various marketing assets including emails, newsletters, website content, landing pages, brochures, videos, banner ads, social media, and branding elements
• Effectively communicate complex messages in a variety of communication forms to varying audiences
• Support event marketing and sales promotion needs with material creation such as print collateral, signage, forms, web and email promotions, and social media content
• Work with E-commerce team to design visually compelling assets, icons, and banner ads for use across desktop and mobile responsive website
• Develop appropriate website content and landing pages, ensuring best practices are followed (working with in-house or external partners)

Requirements

• Work Experience: 3 years of marketing/marketing communications experience
• Education: Bachelor’s degree in marketing or related field, or commensurate experience
• Analytics/Computer Skills: High competency in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook; experience working with design platforms and tools; knowledge of digital communication channels and measurement practices; experience working in email or marketing automation platforms such as HubSpot; strong analytical skills
• Organization Skills: Highly organized with very strong attention to detail; ability to manage multiple projects simultaneously in a dynamic environment
• Cross-functional skills: Ability to work effectively independently and in a team environment; high degree of creativity and ability to translate information from product and technical teams into customer-focused/friendly language
• Communication Skills: Excellent listening, written, and verbal communication skills; advanced copywriting and proofreading skills; proficiency in design, writing, editing, and project management; knowledge of digital communication channels, omni-channel campaign execution, and measurement practices
• Physical, Mental and Visual Skills: Ability to see, talk, and hear; ability to sit for 8 hours a day; reasonable accommodations may be made to enable individuals with disabilities to perform essential functions
• Physical Environment: Normal office environment
• Travel: Occasional travel for meetings or conferences
• Campaign Development - Design and develop marketing campaigns (content, execution, delivery) to support sales goals and event marketing using all marketing methodologies: email, web SEO, social media, and print, ensuring all campaign materials are presented timely and accurately
• Campaign Development - Collaborate with sales and marketing teams to develop customer-centric and coordinated messages to grow opportunities, promote customer acquisition, influence external audiences, build brand awareness, elevate visibility within industry markets, and enhance sales enablement

Preferred

• Work Experience: 3+ years of marketing/marketing communications experience, B2B preferred; experience in electrical/industrial distribution
• Analytics/Computer Skills: Experience working in marketing automation platforms; HubSpot preferred