Marketing Communications Specialist

Cleveland, OH

$70K/yr – $100K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Content ownership for legal marketing: build and refine a steady flow of high-quality external content, collaborate with attorneys and experts, and optimize distribution and search visibility across channels.

  • Content engine: Write and edit stories, thought leadership, newsletters, website copy, and collateral aligned with brand standards.
  • Collaboration & Interviews: Gather insights from attorneys and subject matter experts to develop original narratives and award submissions.
  • SEO, Distribution & Planning: Optimize for SEO/AEO, adapt content for social channels, and contribute to editorial calendars while ensuring quality.

Job Description

Responsibilities

  • Write and edit a wide range of marketing content—including success stories, thought leadership articles, emails, newsletters, alerts, press releases, website copy, formatted collateral, event invitations, award submissions and biographies.
  • Interview attorneys and subject matter experts to develop original content and narratives aligned with the firm priorities.
  • Support social media content execution by adapting and optimizing long-form content for platforms such as LinkedIn and other appropriate channels, ensuring consistency in voice, message, and brand presentation.
  • Contribute to content planning and editorial calendars.
  • Writes email alert, e-newsletter and other email campaign content.
  • Ensure all content aligns with the firm’s editorial, writing, and brand style guides, conducting regular quality control checks.
  • Develop and refresh website content to support marketing and business development goals.
  • Optimize content for SEO and AEO in collaboration with digital marketing team and standards
  • Lead and support the drafting, editing and coordination of awards and ranking submissions including client matter descriptions, nominations, case studies and impact statements.
  • Collaborate with writers and stakeholders to enhance the overall quality of marketing materials and thought leadership.

Requirements

  • Bachelor’s degree in journalism, English, marketing, communications, or a related field preferred.
  • At least two years of experience in public relations, communications, copyediting, or journalism.
  • Exceptional professional writing, editing and proofreading skills, including grammar, style, and spelling.
  • Experience with SEO and AEO best practices and web content optimization
  • Proficiency in major style guides (Chicago, AP) with the ability to adapt to firm-specific style rules.
  • Strong attention to detail and ability to maintain high-quality standards under tight deadlines.
  • Excellent written and verbal communication skills with the ability to collaborate effectively.
  • Proven ability to manage multiple priorities and work efficiently in a fast-paced environment.
  • Strong time management, organization, and problem-solving skills.
  • Advanced proficiency in Microsoft PowerPoint and Word.
  • Must be able to perform all essential job duties.
  • Permanent authorization to work in the United States.

Benefits

  • Benefits provided include Paid time off, Health insurance, Vision and Dental Insurance, 401k (with an employer match), life insurance, and many others.
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Ice Miller LLP

Built on a foundation of legal service more than a century long, Ice Miller remains committed to helping our clients stay ahead in a changing world. Our more than 350 lawyers and legal professionals are dedicated to developing a deep understanding of each client’s needs to help them build, grow, and protect their most valued assets.Attorney Advertising Material – Prior results do not guarantee a similar outcome.

Founded in 1910
Indianapolis, Indiana, USA
877 employees