Drive the end-to-end marketing engine for technical B2B products, translating engineering features into customer value and arming sales with compelling content and assets.

• Responsibilities: Execute targeted marketing campaigns, including email campaigns and nurture sequences
• Responsibilities: Build and manage campaign workflows, lists, and segmentation within marketing automation platforms
• Responsibilities: Create and update landing pages and supporting campaign assets
• Responsibilities: Support the development and execution of vertical market and persona-based messaging (e.g., food processing, transit, maintenance facilities)
• Responsibilities: Assist in translating technical product features into clear, customer-facing messaging
• Responsibilities: Ensure consistency across marketing materials and communications
• Responsibilities: Track and report on campaign performance, including email metrics and engagement data
• Responsibilities: Support ongoing optimization of campaigns through updates to messaging, targeting, and execution
• Responsibilities: Develop and update sales and marketing content, including case studies, application briefs, and campaign materials
• Responsibilities: Maintain and organize marketing content for internal and external use

• Requirements: Must align with our Core Values
• Requirements: Must have 3-5 years of experience marketing technical or industrial B2B products that require explanation and involve engineers, operations teams, buyers, distributors, reps, or OEM channels.
• Requirements: Hands-on experience building and executing email campaigns using a marketing automation platform (e.g., HubSpot, Salesforce, Pardot).
• Requirements: Ability to create sales-enablement content such as case studies, application briefs, and customer-facing messaging.
• Requirements: Strong writing skills with the ability to translate technical features into clear, application-level customer value.
• Requirements: Experience supporting sales teams, distributors, or rep networks.
• Requirements: Ability to develop messaging for technical and commercial audiences (e.g., engineers, operators, buyers).
• Requirements: Comfortable collaborating directly with sales leadership on messaging and campaign priorities.