Responsibilities

• Plan and execute online content production and scheduling, including a social media plan and editorial calendar.
• Support the writing, design, and execution of a cross-platform content strategy (including social media, website, and email marketing) that aligns with the Center's mission and strategic plan.
• Serve as the organization's social media lead. Create and curate engaging and informative content for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) according to a regular schedule and aligned with our social media strategy.
• Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of social media campaigns, refine future campaigns and grow engagement.
• Monitor and respond to comments, messages, and inquiries on social media platforms in a timely and appropriate manner.
• Write clear and concise copy in the Center's brand voice for internal and external communications projects spanning both digital and print. Edit and proofread copy with deadlines.
• Collaborate with team members on copy, design, and production of various deliverables, including social posts, emails, blog posts, the Intranet, and the website.
• Gather stories and information from staff across the organization.
• Support the development of a blog strategy emphasizing impact stories, staff/family voice, and thought leadership.
• Collaborate with other departments to gather stories, manage reputation, and increase reach.

Requirements

• Versatile writer and storyteller with a keen attention to grammar, punctuation, and spelling, with strong proofreading skills and an eye for good design.
• Strong working familiarity with the business applications of social media platforms - Facebook, Instagram, Twitter/X, YouTube, LinkedIn, BlueSky etc. - and understanding of social media metrics.
• Working knowledge of online content strategy and creation.
• Knowledge of Microsoft Office 365 tools, Canva, Constant Contact, and WordPress and the ability to adapt and learn new software and design tools as needed to enhance visual content creation skills.
• A basic level of photography, video, and multimedia storytelling skills and interest.
• Excellent interpersonal skills.
• High level of attention to detail to meet brand guidelines, marketing standards, and organizational voice.
• Personal qualities of integrity, commitment to the Center's mission, and adaptability amidst changing policy landscapes.

Preferred

• Bachelor's degree in marketing, English, journalism, or related field.
• 3+ years of professional writing/copywriting and editing experience.
• 3+years' experience in content marketing, digital marketing and/or social media management.
• Bilingual proficiency as indicated for program needs
• Interest in education, children and youth services, and/or nonprofit work.