Marketing and Communications Specialist

Responsibilities

• Develop and execute BIS’s integrated marketing and communications strategy and annual content/campaign calendar, aligned with institutional, programmatic, enrollment, engagement, and fundraising goals.
• Maintain consistent BIS branding, messaging, voice, and positioning across digital and external communications while identifying opportunities to increase visibility, audience growth, and community engagement.
• Lead BIS’s digital content strategy across social media, email, website, newsletters, blogs, advertisements, and other channels, including writing, editing, scheduling, publishing, and repurposing content.
• Manage social media and email campaigns, including audience engagement, targeted communications, paid advertising, newsletters, announcements, and fundraising appeals.
• Collaborate with faculty and staff to identify and develop stories, student experiences, events, research, and other content that advance BIS’s mission and priorities.
• Partner with fund development and program teams to develop and execute digital fundraising, enrollment, program, course, lecture, and event campaigns, including messaging, promotional materials, landing pages, email, social media, and digital advertising
• Support event marketing and coverage by coordinating content collection and identifying opportunities to repurpose photos, video, testimonials, recordings, and other existing materials.
• Manage and optimize website content, landing pages, SEO, and digital visibility to ensure BIS communications are accurate, accessible, current, and user-friendly.
• Monitor website, social media, email, and campaign performance using analytics tools; establish KPIs, report results, and use data and testing to continuously improve engagement, participation, visibility, and fundraising outcomes.
• Provide marketing guidance to leadership, faculty, admissions, programs, administration, and fund development; manage multiple campaigns and deadlines while maintaining quality and consistency.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Marketing, or a related field preferred.
• 3+ years of experience in marketing, communications, digital marketing, social media, nonprofit communications, or a related field.
• Demonstrated experience developing and executing marketing strategies and campaigns.
• Excellent copywriting, editing, storytelling, and communication skills.
• Experience managing social media platforms and digital content.

Preferred

• Experience with digital fundraising and/or nonprofit fundraising communications strongly preferred.