Coordinator/Marketing and Communications

Responsibilities

• Work closely with Manager/Marketing and Communications to coordinate communication and marketing efforts across all platforms ensuring consistent messaging and branding for the College.
• Work with the Graphic Designers to ensure brand guidelines are followed and design needs of the College are met across all platforms.
• Work collaboratively with the Marketing and Communications team and other College staff to collect, organize, edit, and publish marketing content including student stories, college stories of community interest, and social media formats all in an effort to achieve the goal of growing our online presence.
• Collect analytics of our digital presence across multiple mediums including but not limited to usage of the College website, and produce monthly reports.
• Work closely with College Graphic Designers in the creation of visual content.
• Post approved campus announcements/events/news and other content for the MyWestmoreland portal and the official College website.
• Create content for the social media strategy using Facebook, Instagram, and other social networks to engage diverse populations such as prospective and current students, faculty and staff, alumni, donors, workforce students/businesses, and the community to expand the College’s online presence. This includes but is not limited to taking photos for events to be used on social media.
• Implement digital marketing campaigns to support marketing goals/institutional objectives including, but not limited to, search engine marketing, Ad words, key words, search retargeting, mobile geo-fencing and other digital advertising tactics. In addition, measure campaigns and make recommendations.
• Write and work with the Graphic Designers to design ads for digital media contracts. This includes but is not limited to print and digital media.
• Use analytics to measure the success of marketing campaigns, calculate ROI and suggest areas of improvements, and regularly provide feedback to supervisor and other College staff as needed.

Requirements

• Associate’s degree in a related field required.
• 2-3 years of related work experience is required.
• PA Child Abuse History Clearance, PA Criminal Record Check Clearance, and FBI Federal Criminal History Record Clearance are required.
• Basic Employment Verification, National Criminal Database Search, and Five-Panel Drug Screen are required, at the College’s expense.

Preferred

• Bachelor’s degree preferred.
• Experience implementing marketing communications campaigns preferred.
• Writing experience with story telling and web content preferred.
• Social media marketing experience is preferred.
• Related work experience in higher education is preferred.