Marketing Communications Analyst

Responsibilities

• Contribute to the development and execution of marketing plans and performance measurement (KPIs) for assigned area of business.
• Partner with the marketing team in the creation of marketing and advertising elements for national and local campaigns. This includes digital, print, direct marketing, sponsorships, and content creation, to enhance brand recognition, drive sales, and strengthen the value proposition for customers and prospects.
• Collaborate with marketing, sales, business development operations teams to create compelling marketing collateral for the company’s monthly promotional programs, in order to boost customer engagement and drive sales of CPSG’s core products and services.
• Participate in the research, development, creation, and deployment of localized marketing campaigns to drive branch sales and increase local market penetration.
• Administer the company’s sponsored co-op program to promote the marketing of residential door products for CPSG and its largest customers and prospects. Develop and manage engaging social media content and campaigns, track performance metrics, and analyze results to align with current social media marketing trends.
• Coordinate, plan, and monitor progress and deliverables for strategic marketing initiatives to ensure effective collaboration with team members and partners, successful project tracking, and overall program success.
• Support the planning and execution of industry trade shows. This includes coordinating logistics, developing engaging presentations and collateral. Collaborate with Marketing, Products and Services & sales team to maximize effectiveness and success of each event.
• Track and report on marketing campaigns, analyzing performance data and benchmarking against goals set by marketing leadership to ensure alignment and effectiveness.
• Administer the department's editorial calendar, ensuring projects stay on track and deliverables are met from start to finish.
• Maintain relationships with external vendors to ensure seamless collaboration and optimal performance in marketing initiatives.

Requirements

• Bachelors Degree in Marketing, Communications, Integrated marketing communications, Corporate communications, or equivalent experience
• 6+ years of experience in a marketing, communications, or PR role
• Proficient in MS Suite (primarily PowerPoint Excel, Word, Microsoft 360)
• Ability to assist in the development and execution of comprehensive marketing plans aligned with business objectives.
• Strong project management skills with the ability to manage multiple projects simultaneously
• Comprehensive understanding of marketing & communication principles, strategies, and tactics
• Understanding of customer segmentation, targeting, and positioning strategies
• Ability to drive the execution of marketing campaigns that deliver measurable business impact
• Excellent communication and interpersonal skills for collaborating with internal teams and external vendors
• Demonstrated ability to analyze data and make data-driven decisions

Preferred

• Experience with graphic design skills
• Experience with social media platforms
• Experience with video creation for social media
• Experience Canva or other graphic and media platforms

Benefits

• In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.