Responsibilities

• Marketing Strategy & Planning
• - Collaborate with the leadership team to develop and implement integrated marketing strategies that advance Whitaker Center's mission, strategic goals, attendance objectives, revenue targets, and community impact.
• - Create annual and campaign-specific marketing plans that support programming in the UPMC Science Center, Sunoco Performance Theater, Select Medical Digital Cinema, and PNC Innovation Zone.
• - Work with leadership and department teams to identify priorities, target audiences, key messages, and promotional opportunities.
• - Monitor industry trends, audience behavior, and competitive activity to identify opportunities for growth and innovation.
• - Establish and track measurable goals and key performance indicators (KPIs) and evaluate campaign performance against objectives.
• Marketing Execution
• - Lead the planning, development, and execution of integrated marketing campaigns across digital, print, email, social media, public relations, advertising, and community outreach channels.
• - Create and manage marketing content including promotional copy, email campaigns, digital advertising, collateral materials, presentations, and other communications.
• - Coordinate marketing calendars and project timelines to ensure timely delivery of campaigns and promotional initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field, or equivalent combination of education and experience.
• Minimum of 3-5 years of progressively responsible experience in marketing, communications, public relations, or a related field.
• Demonstrated success developing and executing multi-channel marketing campaigns.
• Experience managing digital marketing, social media, website content, email marketing, and content development.
• Strong understanding of marketing analytics, audience engagement strategies, and campaign measurement.
• Excellent written, verbal, and interpersonal communication skills. Applicants must provide 2-3 writing samples and indicate the extent of editing, revisions, or contributions made by others before publication.
• Experience working in a nonprofit, arts, cultural, educational, tourism, entertainment, or mission-driven organization is preferred.
• Experience working in Wordpress is preferred.
• Experience working with design tools, including but not limited to Adobe Creative Cloud suite and Canva.
• Proficiency with Microsoft Office, Google Workspace, email marketing platforms, social media management tools, and related marketing technologies.

Preferred

• Mission-Driven: Passionate about advancing science, education, arts, culture, and community engagement. Demonstrates enthusiasm for Whitaker Center's mission and the impact it has on the region.
• Strategic & Hands-On: Able to think strategically while actively executing campaigns, creating content, and managing projects. Thrives in an environment where both planning and implementation are equally important.
• Marketing Generalist: Comfortable managing a broad array of marketing responsibilities across multiple programs, audiences, channels, and revenue streams.
• Storyteller: Creates compelling content and messaging that inspires audiences to visit, participate, learn, support, and engage.
• Collaborative: Builds strong relationships and works effectively across departments, with external partners, and throughout the community.
• Data-Informed: Uses analytics, audience insights, and performance metrics to drive decisions and improve outcomes.
• Adaptable & Resourceful: Able to manage multiple priorities, work independently, and respond effectively in a fast-paced environment.
• Creative Problem Solver: Brings fresh ideas, initiative, and innovative thinking to support organizational success.