Responsibilities

• Develop and lead the overall PR and communications strategy across the company’s beauty brand portfolio.
• Create annual and seasonal PR plans aligned with brand priorities, product launches, retailer initiatives, and marketing calendars.
• Establish clear objectives and priorities for each brand based on its positioning and target consumer.
• Continuously identify new ways to increase brand visibility, credibility, and cultural relevance.
• Proactively bring new PR opportunities, ideas, partnerships, and recommendations to senior management.
• Develop and maintain strong relationships with beauty editors, journalists, freelance writers, digital media, broadcast media, and other influential industry contacts.
• Proactively pitch new products, trends, brand stories, innovations, executives, and experts.
• Secure high-quality earned media coverage, product features, reviews, roundups, trend stories, interviews, and other editorial opportunities.
• Oversee press releases, media kits, talking points, fact sheets, and other external communications.
• Develop the overall strategy for building relationships with beauty creators, influencers, makeup artists, hairstylists, nail artists, and other beauty professionals.

Requirements

• 8+ years of progressive experience in public relations, communications, or brand communications, preferably within beauty, cosmetics, personal care, fashion, or consumer products .
• Proven experience developing and leading successful PR strategies and product launches.
• Strong existing relationships with beauty editors, journalists, creators, influencers, makeup artists, and other industry professionals.
• Demonstrated ability to secure meaningful earned media and create brand visibility.
• Deep understanding of today’s beauty media, creator, social, and cultural landscape.
• Excellent writing, presentation, communication, and relationship-building skills.
• Strong strategic thinking combined with the willingness and ability to execute.
• Experience managing multiple brands and priorities simultaneously.
• Experience managing agencies, budgets, events, and outside partners.
• Strong judgment and ability to represent the company professionally with external partners and media.