Marketing & Communications Manager

Responsibilities

• Vision and Value Proposition ●      Partner with senior leadership to continuously refine the company’s vision and value proposition
• ●      Ensure our messaging is consistent and clear across all levels of the organization and external
• ●      Collaborate with our creative strategy and design teams to pull core messaging into external-facing materials, including the company website, socials and capabilities collateral
• Digital and Social Strategy ●      Own the corporate website and digital/social presence, ensuring consistency in voice, tone, and positioning
• ●      Develop the company’s social media strategy (LinkedIn and Instagram) – posting cadence, content ideas, copywriting, posting and internal communications to ensure alignment; creative will help build templates for posting
• ●      Build and manage a proactive public relations and communications calendar; identifying opportunities tied to industry moments and milestones
• ●      Develop process for internal communications ahead of external announcements or releases (e.g., new clients, work spotlights, events, awards etc.)
• Events: Client/Prospect Hosting & Executive Thought Leadership ●      Develop and manage underdog’s client & prospect hosting calendar (e.g., how does underdog show up at WNBA All-Star, Cannes, Art Basel, Super Bowl, NWSL Championship etc.); identify the key moments we should have a presence at and own the event planning and communications (internal coordination, invites, creative, budget and programming) in collaboration with senior leadership
• ●      Identify thought leadership themes and opportunities that strengthen the company’s external reputation and visibility (e.g., women’s sports, college etc.)
• ●      Develop an external leadership speaking plan (e.g. outline where our leaders should represent us at events and on panels to improve our visibility and authority in key areas); lead outreach on behalf of senior leadership, help secure their placements on panels & guide panel coordination/prep (if needed)

Requirements

• We are looking for candidates with 4-5+ years of experience in marketing, communications, PR, or brand management — agency or multi-brand/multi-business environment strongly preferred.
• Excellent writing skills, with the ability to distill and tighten messaging for executive audiences
• Strong project management skills; comfortable owning a calendar of moving parts across multiple stakeholders
• Proven ability to build alignment and drive process across teams
• Familiarity with media relations and PR planning
• Comfortable presenting recommendations directly to senior leadership
• Highly organized and self-directed