Marketing & Communications Manager

Responsibilities

• Marketing Strategy and Brand Management - Translate organizational marketing and communications strategies established by departmental leadership into actionable marketing plans, integrated campaigns, and measurable initiatives that support patient acquisition, retention, brand awareness, and organizational growth.
• Maintain and strengthen Spectrum’s brand identity, messaging, visual standards, and organizational voice across all channels.
• Create marketing campaigns to increase awareness of primary care, gender-affirming care, HIV and STI testing and treatment, pharmacy services, and other clinical offerings.
• Identify opportunities to expand awareness, attract new patients, improve patient retention, and support the introduction of new services.
• Conduct market research and monitor community healthcare trends, patient needs, and competitor activity.
• Lead the development and execution of patient acquisition and retention campaigns across digital and traditional marketing channels.
• Collaborate with clinical operations and patient access teams to identify opportunities to improve the patient journey, reduce barriers to scheduling, and increase conversions from inquiry to appointment.
• Develop targeted marketing campaigns supporting priority clinical services, patient populations, and geographic markets.
• Team Leadership & Supervision - Provide direct supervision, coaching, and professional development to the Marketing Coordinator, ensuring clear expectations, accountability, and alignment with departmental priorities.
• Delegate and oversee daily marketing activities, including social media, content development, campaign coordination, and creative production.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.
• Equivalent relevant education and experience may be considered.
• Five to seven years of progressive experience in marketing, communications, digital marketing, or public relations.
• Experience developing and executing multi-channel marketing campaigns.
• Demonstrated experience managing websites, social media, content calendars, and digital communications.
• Experience coordinating vendors, projects, budgets, and competing deadlines.
• Healthcare, public health, nonprofit, or community-based organization experience strongly preferred.
• Demonstrated experience independently leading integrated, multi-channel marketing campaigns.
• Prior experience supervising or mentoring marketing professionals, managing external agencies, or leading cross-functional teams as a preferred qualification.
• Demonstrated ability to manage competing priorities, coordinate resources, and deliver measurable results with limited day-to-day oversight.

Preferred

• Bilingual (Spanish/English) preferred but not required.
• Prior experience supervising or mentoring marketing professionals, managing external agencies, or leading cross-functional teams as a preferred qualification.

Benefits

• Comprehensive medical, dental, and vision insurance, eligible on the first day of the month following your start date.
• Company-Paid Life Insurance Policy of $50,000.
• Company Paid Parental Leave
• Additional optional benefits such as: Voluntary Life/AD&D, Accident, Cancer Protection, Hospital, and Short-Term Disability Insurance.
• 403(b) Plan with a 3% company match, eligible after first pay period.
• Paid Time Off: 120 hours of Vacation time, 4.62 hours accrued bi-weekly starting date of hire. Available to use after the first day of employment.
• 1 week, 40 hours of Paid Sick Leave accrued bi-weekly starting date of hire. Available to use after the first day of employment.
• 9 annual paid holidays.
• You are also entitled to carry over 80 hours of PTO into the following calendar year.