Marketing & Communications Manager

La Cygne, KS (Hybrid)

$45K/yr – $53K/yrMid Level2+ years expFull time

Posted 5 days ago

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Job Summary

Lead the end-to-end marketing strategy to raise awareness, participation, and revenue for Wildwood programs while coordinating cross-team efforts to maintain branding and drive community engagement.

  • Own digital marketing and content across channels
  • Foster partnerships with schools and community groups
  • Monitor metrics and optimize outreach

Job Description

Responsibilities

  • Develop and implement marketing strategies that increase awareness, participation, and revenue for Wildwood’s camps, school programs, group rentals, retreats, and special events.
  • Create and deliver engaging content across digital and print channels, including social media, email marketing, website updates, newsletters, photography/video, and other communications materials.
  • Develop and execute digital marketing efforts, including social media strategy, website updates, SEO, Google Business Profile, email campaigns, and analytics to evaluate effectiveness and improve outreach.
  • Maintain consistent branding, messaging, and a strong online presence across all communication channels.
  • Utilize CRM and marketing tools to support audience engagement, track inquiries, and strengthen communication with prospective participants and supporters.
  • Build relationships with schools, community organizations, businesses, and supporters through community outreach, events, and authentic communication.
  • Collaborate with program, development, and administrative teams to promote programs, support organizational initiatives, and manage marketing projects and deadlines.

Requirements

  • Must pass pre-employment background and driver record checks.
  • Strong writing, storytelling, organizational, and project management skills with excellent attention to detail.
  • Ability to work independently, manage priorities, and collaborate effectively with staff, volunteers, vendors, and community partners.

Preferred

  • Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field preferred; equivalent professional experience may substitute.
  • 2–3 years of experience in marketing, communications, digital marketing, nonprofit marketing, or a related field preferred.
  • Experience creating and implementing content across multiple channels, including social media, email marketing, websites, and digital platforms.
  • Working knowledge of marketing and communication tools such as Mailchimp, Little Green Light (or similar CRM), WordPress, Meta Business Suite, and Google Analytics preferred.
  • Passion for Wildwood’s mission and the ability to communicate its impact in an authentic and compelling way.

Benefits

  • Comprehensive benefits package including health, dental, life, and disability insurance and a retirement plan.
  • Flexible work schedule available outside of peak programming and event seasons.
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Founded in 1975
Kansas City, Missouri, USA
36 employees (2 in marketing)

Traffic Signals

Monthly Visitors
28.5K
Monthly Google Ads Budget
$4.4K
Traffic Source Mix
Search
41.8%
Direct
52.4%
Referral
3.9%
Social
0.9%
Paid
0.8%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
9