Responsibilities

• Marketing communications & strategy: Develop and lead integrated marketing communications strategies that align business objectives, drive portfolio growth, and strengthen customer engagement across the Contrast Media portfolio.
• Content strategy & creation: Create compelling, customer-focused content and messaging that effectively communicates portfolio value across audiences, channels, and stages of the buyer journey.
• Campaign management: Plan, execute, and optimize omnichannel marketing campaigns that increase awareness, generate demand, and support commercial objectives. Coordinate with Director of Marketing Communications and Brand to manage the content calendar and tactic flowchart documents.
• Brand standards & content review: Ensure all marketing communications and materials align with GE HealthCare brand guidelines, applying strong attention to detail to write, edit, review, and proof content for accuracy, consistency, and quality.
• Sales enablement & commercial support: Develop strategic marketing tools, resources, and communications that enhance sales effectiveness and support customer decision-making.
• Events, webinars & customer engagement: Lead the promotion and execution of customer engagement programs, including events, webinars, and educational initiatives that strengthen customer relationships and market presence.
• APR ownership and management: Ensure all marketing communications comply with regulatory, legal, and medical company requirements through effective management of approval processes and promotional review workflows. This role will also manage updating and maintaining the claims matrix document.
• Cross functional leadership: Partner across Marketing, Commercial, Clinical, Digital, Regulatory, Medical Affairs, Legal, and external teams to align priorities, drive execution, and deliver impactful business outcomes.
• Measurement & optimization: Leverage performance data and customer insights to evaluate effectiveness, guide decision-making, and continuously improve marketing outcomes.
• Agency & vendor management: Manage agency and vendor relationships to ensure high-quality, cost-effective delivery of marketing communications programs and initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing communications, advertising, or event management, preferably in the pharmaceutical or healthcare industry.
• Experience with regulatory compliance and the approval process for marketing materials.
• Strong organizational, communication, and project management skills.
• Proven track record of managing marketing projects, advertising campaigns, and events.

Preferred

• Ideal for a highly collaborative, detail-oriented marketing professional with strong project management skills and healthcare/pharmaceutical industry experience.
• Highly collaborative with strong project management skills, a passion for storytelling, and experience leading complex, cross-functional initiatives in a regulated healthcare environment.

Benefits

• competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.