Responsibilities

• Marketing Communications Strategy - Develop the company’s marketing communications plan and manage its execution by aligning tools, channels, and messaging into a coordinated set of actions that achieves the company’s revenue and growth goals in its targeted end markets, customer segments, and regions.
• Ensure alignment of all marketing communications with corporate branding strategy and design standards.
• Monitor and review effectiveness and return on investment of various marketing communications channels, campaigns and promotions.
• Content Development, Campaign and Event Management - Lead the development of compelling content for customer stories, website, email campaigns, social media, and sales enablement materials (brochures, presentations, videos, photography, and other mar com assets.)
• Develop and manage marketing content calendar.
• Oversee PR and advertising.
• Manage the marketing events including planning, logistics coordination and on-site execution for industry trade shows. Work closely with Corporate and Operating Group Tradeshow Coordinator(s) to ensure alignment on strategy and messaging.
• Support new product commercialization by developing marketing materials, sales tools, training materials and promotional campaigns.
• Collaborate with human resources to support employee communications to ensure a climate (internal branding) that attracts, retains, and motivates top quality talent. Develop content for company employee communication app “Equip’d.”
• Utilize design tools such as Photoshop, Illustrator, and Indesign to support internal and external graphics design resources as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience in marketing communications, preferably in a B2B or industrial environment.
• Expertise in digital marketing, content development, and campaign execution.
• Proficiency with marketing automation and CRM tools (Marketo, Salesforce).
• Skills in graphic design and visual communication tools preferred.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Familiarity with global marketing operations and multi-regional messaging.
• Understanding of technical or engineered product marketing
• Travel approx. up to 25% for tradeshows, events and meetings

Preferred

• Experience with ABM (Account-Based Marketing) programs would be a plus

Benefits

• Compensation: We offer competitive compensation
• Benefits: We have comprehensive benefit packages designed to support our employees' health, well-being, and financial security
• Development: We have education and training programs which include an educational assistance program
• Time Off: We offer paid holidays and paid time off
• Driven Team Members: We have a cross-functional, collaborative environment, focused on delivering results
• Core Values: Our core values are Teamwork, Respect, Integrity, Winning Spirit, and Sense of Urgency
• Culture: We are driven by our number one asset - our employees, and their successes
• Doing Good: We love to be active members of our community! We have several volunteer opportunities throughout the year.