Marketing and Communications Manager 2026-2027

Responsibilities

• Run the school's marketing and communications systems day to day: website, CRM, email, contact records, forms, audience lists and automated follow-up
• Use AI and other modern tools to increase production capacity while maintaining accuracy, brand voice and privacy
• Maintain inquiry-source tracking and enrollment-funnel data with the Director of Enrollment
• Prepare monthly performance reports and quarterly analyses of marketing activity, spending and results
• Find opportunities to improve data quality, automate routine tasks and integrate systems
• Implement the school's marketing plan with the Director of Enrollment, recommending initiatives that build awareness, generate inquiries and support enrollment and retention
• Serve on the Strategic Enrollment Management (SEM) Committee
• Create admissions content, campaigns, advertising and publications that convey the distinctive value of a Cascades Academy education
• Evaluate marketing effectiveness using performance data and family feedback
• Keep the website accurate and current, including admissions, tuition, faculty, programs and the calendar

Requirements

• 2+ years of hands-on experience with a CRM or marketing automation platform
• Professional experience using AI tools, with the judgment to verify and refine what they produce
• Excellent writing, editing and storytelling skills across audiences and channels
• Experience managing websites, social media, email newsletters and digital content
• Working knowledge of SEO, digital marketing and marketing analytics
• Strong organization and project management across multiple deadlines
• Sound judgment and discretion with sensitive information

Preferred

• HubSpot experience (Marketing Hub, CMS); certifications a plus
• Experience at a school, nonprofit or mission-driven organization
• Basic HTML and CSS
• Photography and short-form video skills
• Canva or similar design tool

Benefits

• Medical, vision, dental & RX insurance for the employee
• 403b retirement plan with 4% employer match
• Optional pre-tax flexible spending health account
• Approx. eight weeks of paid vacation time (includes five weeks of scheduled school breaks during the year, plus three flexible weeks during the summer)
• 10 paid sick days and two personal days per year