Marketing & Communications Lead(Temporary Backfill ~ Potential for Extension) at Center for the Heart | Summit, NJ | $40/hr – $45/hr

Center for the Heart

Marketing & Communications Lead(Temporary Backfill ~ Potential for Extension)

Summit, NJ (On-site)

$40/hr – $45/hrSenior Level5+ years expPart time

Posted 4 months ago

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Job Summary

Drive Center for the Heart’s marketing across website, email, events, and analytics to support a nonprofit transformation.

Must-have: 5+ years in marketing with CMS (Squarespace) and strong SEO.
Standout: Mission-driven focus with conversion funnels and cross-channel integration.

Job Description

Responsibilities

Own and execute the marketing strategy and implementation plan supporting the marketing overhaul
Translate organizational priorities into weekly execution plans and deliverables based on your team’s weekly hourly thresholds
Maintain clarity across shifting priorities while protecting core deliverables
Provide strategic recommendations and reporting to the COO
Ensure all marketing aligns to ethical standards, deliverability and operational readiness (no premature promotion but ready to promote once operations and program structures are in place)
Website, SEO & Content
Own and manage our Squarespace website as primary CMS administrator
Implement technical SEO fixes: metadata, images, broken links, and sitemap hygiene
Build and optimize key service and educational pillar pages
Improve user journeys for services, event registration, free downloads, and donation flows

Email Marketing & Automation

Lead a full overhaul of our SEO resource blog — tagging, metadata, internal linking, and publication cadence
Maintain E-E-A-T standards appropriate for grief and end-of-life content
Own our email marketing platform (Brevo) end to end
Build and optimize welcome sequences, donor flows, newsletter templates, and workshop follow-ups
Lead segmentation and data hygiene across contact types (clients, donors, partners, volunteers)
Implement deliverability best practices (DMARC, DKIM, SPF)
Monitor open/click performance and iterate

Fundraising & Conversion Infrastructure

Implement and optimize donation pathways through Givebutter and/or PayPal (donation pages, thank-you flows, and donor communications) are functional and on-brand
Build funnels that support consult requests, workshop registrations, and paid downloads
Track conversion performance using clear KPIs

Event Marketing & Local Visibility

Lead marketing and promotion for in-person and virtual events
Create event collateral: flyers, signage, social graphics, and one-pagers
Attend and support select in-person events in the Summit, NJ area (roughly 1–2x/month)
Draft post-event recaps and follow-up communications
Track event conversions using UTM links and lead tracking

Social Media

Maintain a consistent posting cadence across Facebook, Instagram, LinkedIn, and YouTube
Repurpose existing content for social channels
Ensure events and organizational initiatives are properly promoted
Support internal subject matter experts in creating short video/reel content

Analytics & Reporting

Maintain and use GA4, Google Tag Manager, Google Search Console, and Squarespace Analytics
Track baseline KPIs and provide monthly reporting to COO

Center for the Heart

At Center for the Heart, we believe everyone deserves compassionate care, dignity, and connection at life’s end.Our vision is simple yet profound — to ensure that no one dies alone and that every person has equal access to end-of-life care rooted in empathy and respect.Our mission is to make grief-informed end-of-life care universally accessible, regardless of income, background, or circumstance. We serve individuals and families with holistic, wraparound support that addresses physical comfort, emotional well-being, and spiritual peace — while honoring every unique life journey.Through community education, we equip people with the knowledge, tools, and confidence to navigate the end-of-life process with grace and compassion.Our Services Include:💜 End-of-Life Doula Care💜 Grief Support💜 Holistic Wellness & Wraparound Services💜 Community Education, Workshops & Seminars

Founded in 2023

Summit, New Jersey, USA

12 employees

centerfortheheart.org