Responsibilities

• Develop and implement a NWP marketing plan and manage the day-to-day operations of the program’s marketing channels in coordination with the program’s digital media specialist, to engage and inform current and potential NWP supporters.
• Create and implement development strategies and plans.
• Build relationships with current and prospective donors, sponsors, and other stakeholders, including philanthropic individuals, corporations and non-profit organizations.
• Regularly track, summarize and report on donations and sponsorships received.
• Advance relationships with media agencies and grow media coverage of the NWP through coordination of media outreach strategies.
• Connect with the public and build awareness and appreciation for the NWP through outreach activities.
• Implement communication strategies through the production of written and visual content.
• Coordinate Critical Habitat License Plate promotions.
• Develop outreach event plans, displays, and materials in a strategic manner that supports the program's communication plans.
• Understand strategies related to the promotion and funding of the Nongame Wildlife Program, Minnesota's Wildlife Action Plan and overall public engagement in wildlife viewing and nature tourism.

Requirements

• Three (3) years of professional level experience in development (e.g. for a nonprofit organization), communications, marketing, or public relations.
• A bachelor’s degree in marketing, journalism, communications, public relations, media, nonprofit management, natural resource communications, or closely related field may substitute for one (1) year of experience.
• Knowledge of marketing principles, practices, and techniques sufficient to develop a strategic marketing plan.
• Experience creating and implementing donor development strategies.
• Ability to analyze marketing and development campaign performance metrics and prepare reports that inform future planning.
• Experience planning, writing, and editing content for news releases, print materials, web, social media, newsletters, radio actualities, and/or talking points for presentations or video productions.
• Experience in media relations and interviews for news outlets, radio, television, and promotional videos.
• Demonstrated project management and facilitation skills sufficient to manage complex communications planning efforts, manage time, and meet multiple overlapping deadlines.
• Excellent oral and written communication skills, with proven ability to synthesize complex ideas and activities into coherent, compelling presentations and narratives. Skills are sufficient to represent the program and Division in a professional and clear manner.
• Experience coordinating the creative production of promotional materials, displays, and media and working with graphic designers, photographers, videographers, printers, and external vendors.

Preferred

• A bachelor’s degree in marketing, journalism, communications, public relations, media, nonprofit management, natural resource communications, or closely related field.
• Four (4) years of professional level experience in development (e.g. for a nonprofit organization) communications, marketing, or public relations.
• Experience creating and implementing a successful development campaign across multiple communication channels.
• Experience writing and/or editing content about natural resource issues and outdoor recreation.
• Experience in audience development and donor cultivation.
• Knowledge of wildlife and conservation issues (or experience with donor development in support of conservation) sufficient to produce content that advances conservation action and support for the NWP.
• Knowledge of community-based social marketing or similar behavior change approaches sufficient to develop effective communications strategies that inspire and motivate conservation actions as outlined in Minnesota's Wildlife Action Plan.

Benefits

• As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.
• Your benefits may include:
• Paid vacation and sick leave
• 12 paid holidays each year
• Low-cost medical, dental, vision, and prescription drug plans
• Fertility care, including IVF
• Diabetes care
• Dental and orthodontic care for adults and children
• 6 weeks paid leave for parents of newborn or newly adopted children
• Pension plan that provides income when you retire (after working at least three years)