Marketing Communications Lead Analyst at The Cigna Group | Connecticut, USA

The Cigna Group

Marketing Communications Lead Analyst

Connecticut, USA (Remote)

Salary Not AvailableSenior Level5+ years expContract

Posted 3 months ago

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Job Summary

Own end-to-end customer communications execution across email, SMS, and other channels, ensuring brand alignment, accessibility, and compliant delivery at scale.

Collaborate with strategy, analytics, and tech to translate requirements into ready-to-launch campaigns.
Leverage HTML skills and personalization to optimize content rendering and engagement across devices.
Ensure quality, governance, and scalable processes for multiple concurrent campaigns.

Job Description

Responsibilities:

Develop and execute customer communications across email, SMS, and other digital and offline channels, ensuring alignment to brand, channel, and compliance standards
Build and modify brand aligned, compelling email content using approved templates, dynamic content, and personalization logic as required
Apply email and marketing best practices to ensure optimal customer experience, accessibility, deliverability, and engagement
Leverage strong working knowledge of HTML to support content development, troubleshooting, and rendering across devices and inboxes
Partner with campaign strategy, brand, analytics, and technology teams to translate requirements into execution-ready communications.
Build out of campaign in MarTech stack and execute/launch campaign.
Conduct quality checks and validation to ensure accuracy of requirements and regulatory compliance
Manage multiple campaigns and deadlines concurrently in a fast-paced environment
Document processes, content standards, and learnings to promote consistency and scalability

Requirements:

5+ years of experience in direct or customer lifecycle marketing execution
Hands-on experience developing and executing email communications
Demonstrated ability to manage multiple projects and meet deadlines
Strong communication and organizational skills

Preferred:

Experience with marketing platforms such as Oracle Eloqua, RedPoint, Adobe Content Generation / Journey Optimizer or similar
Experience working with Zeta, Oracle Eloqua, and Adobe on emails a plus
Experience working with customer data platforms and segmentation logic (SQL familiarity a plus)
Healthcare marketing experience (preferred, not required)

Benefits:

Benefits: Medical, Dental, Vision, 401K (provided minimum eligibility hours are met)

The Cigna Group

The Cigna Group is a global health company committed to creating a better future built on the vitality of every individual and every community. We relentlessly challenge ourselves to partner and innovate solutions for better health. The Cigna Group includes products and services marketed under Cigna Healthcare, Evernorth Health Services or its subsidiaries. The Cigna Group maintains sales capabilities in more than 30 countries and jurisdictions, and has more than 190 million customer relationships around the world.

Founded in 1981

Bloomfield, Connecticut, USA

22K employees (142 in marketing)

www.thecignagroup.com