Responsibilities

• Marketing Strategy and Organizational Alignment: Identify differentiators, competitive advantages, and positioning opportunities for business development, client retention, and other strategically important initiatives.
• Marketing Strategy and Organizational Alignment: Evaluate business needs and stakeholder input to identify where marketing can address organizational challenges or create new opportunities.
• Marketing Strategy and Organizational Alignment: Develop and recommend strategic marketing solutions that directly support the Company’s overall strategic goals, growth priorities, client-retention objectives, sales enablement needs, and market position.
• Marketing Strategy and Organizational Alignment: Translate approved strategic priorities into defined marketing objectives, recommendations, work plans, and measures of success.
• Marketing Strategy and Organizational Alignment: Gather requirements and collaborate with the executive leadership, Sales, Client Services, and other internal stakeholders to refine proposed marketing strategies and ensure organizational alignment.
• Marketing Strategy and Organizational Alignment: Present strategic recommendations, supporting rationale, resource requirements, anticipated outcomes, and proposed measures of success to the Vice President, Service and Sales Enablement.
• Marketing Strategy and Organizational Alignment: Monitor approved marketing initiatives and recommend changes when results, business priorities, or market conditions indicate that an adjustment may be necessary.
• Brand, Messaging, and Market Positioning: Develop and maintain messaging frameworks, value propositions, differentiators, and brand standards consistent with the Company’s approved strategic direction, including related templates, and quality-control processes.
• Brand, Messaging, and Market Positioning: Recommend positioning approaches for business development, client retention, high-profile pursuits, and other strategically important initiatives.
• Brand, Messaging, and Market Positioning: Ensure consistent branding, messaging, quality, and strategic alignment across marketing channels and materials.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.
• Eight (8) years of experience in marketing, communications, client engagement, brand management, or related work.
• Previous supervisory, team lead, project management, or workforce leadership experience preferred.
• Strong writing, editing, proofreading, presentation, and communication skills.
• Proven ability to develop marketing concepts and campaigns while contributing directly to the creation of deliverables.
• Demonstrated ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Experience working cross-functionally with internal teams and external partners.
• Proficiency in Microsoft Office, including Word, PowerPoint, Excel, and publishing or design tools.
• Experience with Salesforce, website management, email marketing, social media, and digital marketing platforms preferred.
• Employee benefits, insurance, financial services, professional services, or other highly regulated industry experience preferred.

Preferred

• Previous supervisory, team lead, project management, or workforce leadership experience preferred.
• Experience with Salesforce, website management, email marketing, social media, and digital marketing platforms preferred.
• Employee benefits, insurance, financial services, professional services, or other highly regulated industry experience preferred.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance