Responsibilities

• Lead the communication of key initiatives from the Automotive Division’s operating plan to drive business goals.
• Translate business growth opportunities into actionable marketing communications strategies with a defined target audience, meaningful differentiation, and appropriate activities to execute.
• Work with market segment leaders and cross-functional marketing teams to create annual marketing communications plans that achieve sales growth and increase brand awareness.
• Collaborate across Divisions and Group to communicate priorities and support the implementation of strategic initiatives.
• Lead the team in across all internal and external communication initiatives, product launches, demand gen campaigns, press releases, trade shows, internal communications, etc.
• Oversee the budget for marketing communications initiatives including spend for trade shows, advertising, collateral printing, content generation, merchandising, etc.
• Serve as a key member of the divisional marketing team, interfacing daily with extended marketing teams, leadership and sales.
• Coordinate and prioritize projects, clearly communicating the strategy, timeline and expectations.
• Leverage resources across teams and campaigns wherever possible to drive efficiencies and share best practices to support new account growth.
• Lead direct and matrixed teams to facilitate localization of campaigns to ensure consistency of campaign materials, optimize impact and measure results across global teams.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 10 years experience working in Marketing with knowledge of B2B marketing.
• Experience leading cross functional projects and matrixed environment.
• Excellent analytical, strategic concepting and communication skills.
• Ability to prioritize and set priorities across a broad list of key programs.
• Excellent oral and written communication skills.
• 40%

Preferred

• MBA or Masters Degree in Marketing, Business, or Communications