Responsibilities

• Develop and own a 12-24 month marketing strategy aligned with Ruff Start Rescue’s mission, strategic plan, fundraising goals, and long-term brand positioning
• Establish and communicate clear annual marketing priorities that guide organization-wide decision-making
• Serve as the internal authority on brand voice, messaging standards, and storytelling strategy
• Lead cross-department collaboration to ensure marketing effectively supports development, programs, operations, and community engagement
• Define and maintain a cohesive brand identity across all digital, print, media, and campaign communications
• Ensure messaging is transparent, mission-driven, emotionally compelling, and aligned with long-term trust-building goals
• Guide the organization in strategic storytelling decisions, including what stories should (and should not) be told and why
• Oversee and evaluate all marketing materials and initiatives to ensure alignment with mission, audience engagement, and impact
• Establish performance benchmarks for website, email, social media, and digital campaigns based on peer nonprofit and industry standards
• Regularly benchmark Ruff Start Rescue against comparable organizations and translate analytics into actionable strategy