Responsibilities

• Implements, monitors and evaluates effective marketing and communication strategies, including advertising, promotion and media relations to support overall organizational marketing and communication objectives.
• Plans, develops and implements the network's marketing and communication strategies, both external and internal.
• Supports new and existing providers, medical offices and services through development, execution, monitoring and measurement of marketing and communication plans to grow volume and revenue.
• Understands key marketing and communication performance metrics and analytics to show campaign results and return on investment.
• Supervises and directs the activities of various levels of assigned personnel using both professional and supervisory discretion and independent judgment.
• Partners with system marketing and communications to provide management and leadership to the network's marketing and communications managers.
• Collaborates with system resources lead brand positioning and image enhancement efforts for the network and key services through coordinated marketing and communication plans.
• Ensures brand standards are followed to guarantee the integrity of the brand.
• Researches, executes, monitors and measures the effectiveness of various marketing and communication efforts showing return on investment.
• Partners with outside vendors in production of marketing plans and tactics, supervises media placement, tracks advertising and evaluates results.

Requirements

• Bachelor’s Degree or equivalent combination of education/related experience: Required
• Master’s Degree: Preferred
• Seven years' marketing and communications experience: Preferred
• Five years' leadership experience: Preferred
• Five years' experience in a healthcare setting: Preferred

Preferred

• Master’s Degree
• Seven years' marketing and communications experience
• Five years' leadership experience
• Five years' experience in a healthcare setting