Marketing Communications Coordinator-Bethlehem, PA

Bethlehem, PA (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 8 days ago

Job Summary

Own end-to-end storytelling and multimedia content to support donor engagement and brand growth, while coordinating projects with the Marketing team.

  • Identify mission-driven stories through interviews with donors and partners
  • Create multimedia content for social media, websites, and campaigns
  • Manage social media calendars and maintain brand voice

Job Description

Responsibilities

  • Identify and tell compelling mission-driven stories through interviews and engagement with donors, recipients, employees, volunteers, community partners, and blood drives.
  • Create engaging multimedia content including stories, photography, video, graphics, audio, and digital assets across social media, websites, email, campaigns, and other marketing channels.
  • Manage social media content and calendars to support donor recruitment, brand awareness, community engagement, and organizational priorities while maintaining a consistent brand voice, including the organization's mascot, Half Pint.
  • Explore innovative storytelling approaches by monitoring digital trends, emerging technologies, and approved AI tools to strengthen Miller-Keystone Blood Center's digital presence.
  • Manage creative projects and priorities by assessing communication needs, coordinating assignments, and communicating timelines and project status with internal stakeholders.
  • Build relationships by representing Miller-Keystone Blood Center at donation centers, blood drives, hospitals, community events, and other organizational activities.
  • Monitor content performance using analytics to identify audience insights, inform content strategy, and recommend improvements.
  • Collaborate across the Marketing department to align communications with organizational priorities, audience needs, brand standards, and mission while managing projects and meeting deadlines.

Requirements

  • A high school diploma or equivalent, plus 1-3 years of experience in marketing, communications, digital marketing, or social media is required.
  • Equivalent education, professional experience, and demonstrated portfolio work may be considered.

Preferred

  • Bachelor's degree is preferred.
  • Non-profit, Healthcare, and mission-driven experience is preferred.
  • Proficiency with creative tools such as Adobe Creative Suite, Canva, or CapCut is preferred.

Benefits

  • Medical, Dental, and Vision Benefits
  • Prescription Plan
  • Flexible Spending Accounts
  • Life Insurance
  • Long Term Disability Insurance
  • Vacation, Personal and Sick Days
  • Fitness/Gym reimbursement
  • Retirement Savings Plan
  • And Much More!
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HCSC

Services-conseils en optimisation de processus d'affaires, comptabilité, financement, démarrage d'entreprise, implantation de logiciel de gestion intégrée et recrutement.Advisory services in business process optimization, accounting, financing, business startup, ERP system integrations and recruiting.

Founded in 2012
Longueuil, Quebec, CAN

Marketing Team

Median Tenure
6.9 years
Marketing Roles Posted (Last 30 Days)
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