Marketing & Comm Specialist

Responsibilities

• Creating and refreshing marketing materials, social media content, drip campaigns, etc. Create flyers, social media posts, email and text communications to potential students/participants.
• Campaign Management - Create campaign assets with high-quality video, photos, and landing page design to attract prospective students. Plan and oversee multi-platform digital media campaigns to enhance brand awareness and support enrollment objectives.
• Creative Content Creation and Oversight - Lead the production of engaging and visually compelling campaigns and digital media assets. Ensure all content aligns with NMSU College of Arts & Sciences brand voice, mission, and target audience needs. For example, coordinating the development of promotional videos, student testimonial series, and motion graphics for enrollment campaigns.
• Digital Media Strategy Development - Develop and execute comprehensive strategies for digital media content aligned with NMSU College of Arts & Sciences overall marketing goals. For example, creating a strategy that integrates video storytelling, photography, and interactive media to elevate brand visibility and foster student engagement.
• Website Content Management - Maintain and update College of Arts & Sciences web pages and campaign landing pages in accordance with NMSU brand and accessibility standards. Work with departments to publish accurate, timely information about programs, events, and student opportunities; review content and links regularly; and improve page organization, search visibility, and calls to action. Monitor website analytics and recommend updates that strengthen the user experience and support recruitment goals.

Requirements

• Required Education and Experience: Associate's Degree + 7 years of relevant experience or a Bachelor's degree + 5 years of relevant experience.
• Equivalent Qualifications:

Preferred

• Experience developing digital marketing content and campaigns for multiple audiences.
• Strong graphic design, photography, and video production or editing skills, with a portfolio of work.
• Experience updating web pages through a content management system and writing clear, accessible web content.
• Strong writing and editing skills for social media, email, web, and print.
• Ability to manage multiple projects, meet deadlines, and work with departments to gather and verify information.
• Experience using website and campaign analytics to assess results and recommend improvements.
• Experience marketing academic programs or recruiting prospective students.
• Proficiency with Adobe Creative Cloud or comparable design and video tools.
• Knowledge of search engine optimization, digital accessibility, and brand standards.
• Knowledge of or experience with Cascade CMS and WordPress, including updating page content, maintaining links, and publishing accessible, brand-consistent web pages.