Responsibilities

• Support Marketing Cloud Operations:
• Manage day-to-day marketing operations within Salesforce Marketing Cloud, including governance processes, documentation, and user enablement
• Responsible for reviewing output from business units, identifying any discrepancies, and consulting with business owners on proper platform standards, workflows, and best practices to ensure compliance with all operations
• Build and maintain structures, tools, and processes that support consistent intake, planning, calendaring, creation, and distribution of communications
• Develop and maintain framework, documentation, and training materials to ensure effective platform usage by campus partners, and work with the Marketing Cloud Manager to finalize and distribute these resources. and training materials to support effective platform usage by campus partners
• Coordinate with the central CRM team, Office of Communications and Marketing, partner business units, and OIT technical teams
• Support Student Communications & Journeys:
• Build basic enterprise-level student journeys within Salesforce Marketing Cloud
• Ensure communications align with established standards for consistency, relevance, and personalization
• Encourage adoption of Marketing Cloud as the university’s primary student communication channel

Requirements

• Education: Associate’s Degree in Marketing, Business, Information Science, or related field
• Experience: 2 – 3 years of experience in marketing technology or digital marketing roles
• Knowledge, Skills, & Abilities:
• Working knowledge of digital communication and marketing platforms, methods, and best practices
• Knowledge of basic automation and personalization approaches within communications platforms
• Strong organizational and problem-solving skills
• Ability to manage multiple tasks simultaneously and meet recurring deadlines
• Ability to work collaboratively across teams and represent the office professionally in campus interactions
• Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Preferred

• Education: Bachelor’s Degree
• Experience:
• Salesforce Marketing Cloud Email Specialist certification
• Experience working in a higher education marketing, communications, or IT environment
• Experience working with Salesforce Marketing Cloud or similar enterprise marketing platforms
• Experience with Marketing Cloud Connect for CRM/Marketing Cloud integration
• Knowledge of data governance, privacy, and compliance requirements
• Knowledge, Skills, & Abilities:
• Working knowledge of SQL for querying, filtering, and managing data extensions
• Working knowledge of AMPscript for dynamic content and personalization