Manager, Marketing (Flatiron)
Macmillan Publishers
New York City, NY (Remote)
$70K/yr - $75K/yrIn-houseManager5+ years exp.
1 hr ago
Marketing Channel Strategy Manager
Fort Washington, PA (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
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Job Summary
Own and optimize multi‑channel engagement and customer journeys that drive activation and conversions across paid and owned touchpoints.
- Channel Strategy & Execution: Define sequencing, cadences, and triggers based on behavior and intent to improve conversion efficiency.
- Data-Driven Optimization: Turn campaign and funnel data into actionable recommendations, KPIs, and targeting logic with cross‑functional partners.
- Measurement & Governance: Establish tracking, attribution, and reporting frameworks to sustain test‑and‑learn momentum across teams.
Job Description
- Develop and optimize multi-channel engagement strategies across email, SMS, phone, direct mail, push, and digital touchpoints.
- Design coordinated customer journeys that increase lead-to-application and lead-to-fund conversion rates.
- Define channel roles, sequencing, cadence, and triggers based on customer behavior and intent.
- Analyze campaign and journey performance to identify opportunities to improve conversion efficiency.
- Establish KPIs across the funnel (engagement, application completion, lock rates) and drive continuous optimization.
- Translate data insights into clear, actionable channel strategy recommendations.
- Serve as the bridge between marketing, data, and execution teams to ensure strategies are feasible and impactful.
- Partner with data teams to define targeting logic, data requirements, and measurement frameworks.
- Collaborate with business stakeholders to align goals, priorities, and success metrics.
- Identify and advocate for data needed to support segmentation, personalization, and trigger-based marketing.
Newrez LLC
Newrez brings a unique combination of mortgage expertise, financial strength, and product innovation capabilities to the lending table. We believe the lending business isn't about financial transactions — it's about people.© 2025 Newrez LLC, 1100 Virginia Dr., Suite 125, Fort Washington, PA 19034. 1-888-673-5521. NMLS #3013 (www.nmlsconsumeraccess.org). Doing business as Newrez Mortgage LLC in the state of Texas. Alaska Mortgage Lender License #AK3013. Arizona Mortgage Banker License #919777. Licensed by the Department of Financial Protection & Innovation under the California Residential Mortgage Lending Act. Loans made or arranged pursuant to a California Finance Lenders Law license. Massachusetts Lender #ML-3013. Licensed by the N.J. Department of Banking and Insurance. Licensed Mortgage Banker-NYS Banking Department. Additional licenses available at www.newrez.com. This communication does not constitute a commitment to lend or the guarantee of a specified interest rate. Loans secured by a lien against your property. Application required and subject to underwriting approval. Not all applicants will be approved. Interest rate subject to change due to market conditions. If you do not lock in a rate when you apply, your rate at closing may differ from the rate in effect when you applied. Upfront mortgage insurance premium may be rolled into new loan amount. Important information relating specifically to your loan will be contained in the loan documents, which alone will establish your rights and obligations under the loan plan. Fees and charges apply and may vary by product and jurisdiction. Call for details. Terms, conditions, and restrictions apply. This site is not authorized by the New York State Department of Financial Services. No mortgage loan applications for properties located in the state of New York will be accepted through this site.
