Marketing Campaign Specialist

Atlanta, GA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive B2B marketing campaign execution across email, social, webinars, and ABM for a growth-stage tech company.

  • Own multi-channel campaigns across email, social, webinars, and ABM
  • Must-have: 2–3 years in B2B marketing, demand generation, or campaign execution
  • Standout: Cross-functional collaboration with Field, Growth, Product Marketing, and RevOps, plus NORAM localization

Job Description

Responsibilities

  • Execute multi-channel marketing campaigns, including email, social, webinars, and ABM programs
  • Build, launch, and optimize email campaigns using marketing automation platforms
  • Support campaign messaging, ad copy, and content execution
  • Localize global campaigns for NORAM, including coordination of Spanish-language adaptations
  • Collaborate with Field Marketing, Growth, Product Marketing, and RevOps to ensure campaign alignment and execution
  • Track and analyze campaign performance, identifying insights and optimization opportunities
  • Manage timelines and workflows to ensure campaigns are delivered on schedule

Requirements

  • 2–3 years of experience executing B2B marketing, demand generation, or campaign execution
  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • Hands-on experience building and launching campaigns in HubSpot or similar tools
  • Tracks campaign performance and adjusts based on results

Preferred

  • Experience with ABM platforms (Demandbase or similar)
  • Webinar execution experience (Zoom or similar)
  • Familiarity with Figma or Miro
  • Experience with paid media or social campaigns
  • B2B SaaS experience
  • Spanish proficiency
  • Based in Atlanta
    TRACTIAN logo

    TRACTIAN

    4.3 Glassdoor

    Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed.

    Founded in 2019
    Atlanta, Georgia, USA
    231 employees (17 in marketing)
    83% recommend to a friend
    81% CEO approval

    Traffic Signals

    Monthly Visitors
    177.5K
    Monthly Google Ads Budget
    $3.4K
    Traffic Source Mix
    Search
    41.3%
    Direct
    44.4%
    Referral
    6.3%
    Social
    5.2%
    Paid
    2.6%

    Headcount Trend

    Current headcount: ~233

    Marketing Team

    Marketing Team Size
    11 (5% of company)
    Median Career Experience
    8 years
    Median Tenure
    1.3 years