Responsibilities

• Campaign Strategy & Execution
• Collaborate with Marketing leadership to develop and manage multi-channel marketing campaigns (digital, print, email, social, in-branch) to support promotions, member communications, and product launches.
• Team up with internal stakeholders to define campaign objectives, target audiences, messaging, and KPIs.
• Manage campaign timelines, budgets, and performance metrics.
• Communicate across the credit union on Marketing promotions, special events, and campaigns.
• Build out marketing deliverable plans using project management expertise and technology solutions to facilitate the team’s ability to achieve deadlines and support A+FCU priorities.
• Work with Compliance teams to ensure marketing materials have proper disclosures and targeting is non-discriminatory.
• Work with marketing team members to ensure consistency across campaign materials, channels, and vendors.
• Coordinate with external vendors and media partners as needed.
• Monitor campaign performance through collaboration with Enterprise Analytics, Digital Marketing, and using tools such as Google Analytics, Google Ads, Marketo, Marketing dashboards, etc. and provide actionable insights for optimization.