Responsibilities

• Building, configuring, testing, and launching campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows.
• Translating go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages.
• Partnering closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs.
• Managing campaign deployment timelines and ensuring flawless execution across multiple concurrent initiatives.
• Supporting paid media activation across Google Ads, LinkedIn Ads, and social channels in collaboration with Digital Marketing teams.
• Coordinating end-of-life (EOL) and product sunset communications, including audience segmentation, campaign logistics, execution timelines, and stakeholder alignment.
• Maintaining campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs to ensure transparency and accountability.
• Execute comprehensive quality assurance processes for all campaign assets, including rendering validation, link testing, audience verification, suppression management, and Salesforce CRM integration checks.
• Maintain high standards of data hygiene across MCAE and Salesforce CRM systems.
• Monitor campaign workflows to identify operational bottlenecks and opportunities for process improvement.

Requirements

• Bachelor's degree in marketing, business, communications, or related field OR equivalent experience.
• 3+ years of experience in marketing operations, campaign operations, or demand generation execution
• Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required
• Strong understanding of Salesforce CRM campaign and lead object relationships
• Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments

Preferred

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience supporting Account-Based Marketing (ABM) programs in a complex B2B environment.
• Background in healthcare technology, SaaS, or enterprise solution selling organizations.
• Salesforce Marketing Cloud Account Engagement (Pardot) Specialist certification.
• Working knowledge of HTML and CSS for email troubleshooting and template modifications.
• Experience managing or supporting paid digital campaigns through Google Ads and LinkedIn Campaign Manager.
• Familiarity with social media management and publishing platforms such as Oktopost.

Benefits

• We offer a comprehensive benefits package, including medical, dental and vision plans covering eligible US employees and dependents, voluntary wellness and employee assistance programs, life insurance, disability, retirement plans with matching, and paid time off.