Marketing Campaign Manager at Vicor Corporation | Andover, MA | $128K/yr – $160K/yr

Marketing Campaign Manager

Andover, MA (On-site)

$128K/yr – $160K/yrMid Level8+ years expFull time

Posted 3 months ago

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Drive ABM marketing for Vicor, coordinating with BUs, regions, and channels to generate leads and ROI.

Plan and execute ABM campaigns to elevate the Vicor brand in target markets
Acquire business unit input and market landscape necessary for colleagues to create compelling messaging and engaging content
Support Vicor strategic business units to meet their business objectives through account based marketing and lead generation
Collaborate with regional marketing managers to execute global and local marketing programs
Work with channel team and Vicor channel partners to plan and execute channel marketing programs
Strategize and plan media to support marketing goals
Work with the PR team, advertising, creative services, project management, and other marketing functions to support campaigns
Analyze and report progress against campaign goals and report on ROI

Bachelor’s and/or graduate degree in marketing
8 years of experience in B2B marketing
Extensive experience with account based marketing using owned, paid and earned media
Experience employing analytics to make strategic decisions

Excellent communication and interpersonal skills with a keen ability to communicate an easily understandable strategy and vision to all those executing on a campaign
Strong presentation skills, including to C-Suite
Demonstrated ability to manage multiple, complex, concurrent, cross-organizational projects
Analytical mindset with a commitment to continuous improvement and operational excellence