Responsibilities

• Manage the organization’s websites and social media accounts, ensure consistent branding, generate sales leads or donor prospects, conduct competitive analysis, and assist with content creation.
• The Marketing Campaign Manager at TriState Capital Bank would be responsible for planning, executing, and analyzing marketing campaigns to promote the bank's products and services.
• Working closely with Marketing leadership, and business line partners, this role helps bring the TriState Capital Bank brand and value proposition to life across all business lines, including Private Banking, Treasury Management, Commercial Banking, Equipment Finance, and Commercial Real Estate.
• This role involves coordinating with various teams to develop effective campaign strategies, managing budgets, overseeing the production of promotional materials, and monitoring campaign performance to ensure goals are met.
• The manager would also be expected to use data-driven insights to optimize campaigns and support the day-today overall marketing objectives.
• Strategy Development: Create and execute integrated marketing campaigns aimed at specific audience segments and company goals.
• Execution & Coordination: Manage all aspects of campaign deployment, including email, social media, content marketing, and digital ads.
• Performance Tracking: Analyze campaign data, KPIs, and ROI to optimize performance, using A/B testing and analytics to improve results.
• Collaboration: Coordinate with creative teams, sales, external agencies, and vendors to ensure consistent messaging and effective execution.
• Market Research: Conduct research to identify target audiences, industry trends, and competitor activity.